聯盟下季將解禁球鞋顏色限制 - NBA

http://www.espn.com/nba/story/_/id/24507661/nba-loosens-color-restrictions-sne
akers

For the first time in league history, the NBA will allow players to wear sneak
ers of any color at any point during the upcoming season, league sources confi
rmed.

聯盟證實下一季球員將可以隨意穿著任何顏色的球鞋。

The rule change is part of the NBA's ongoing effort to allow its players to be
expressive on the court.

這項改變將帶來讓球員靠著球鞋讓人記住自己的機會。

Last season, Nike's first year manufacturing uniforms for all 30 teams, saw th
e addition of several alternate jersey designs and the removal of traditional
white-based jerseys worn only for home games. Teams were at their own discreti
on to designate their home and road jersey colors -- the Chicago Bulls opted t
o wear red for all home games, for example.

上個賽季，Nike開始為一些球隊增添新的設計取代傳統的白色主場球衣，球隊可以自己決
定自己主場及客場的代表顏色，像是芝加哥公牛就選擇紅色作為他們的主場球衣配色。

As part of the Swoosh's eight-year, $1 billion deal to outfit the NBA, Nike ha
s been aggressive in amplifying the look of teams and players across the leagu
e. Nearly 67 percent of players wore footwear of Nike or its subsidiary Jordan
Brand last season.

作為Nike十億美元的球衣合約的一部分，Nike積極的改變與擴大球員及球隊的穿著。上賽
季有將近67%的球員穿著Nike與Jordan Brand的球鞋。

For much of the NBA's 72-year history, footwear worn by all of its players has
gone through a series of varying restrictions. Historically, all sneakers on
a team were restricted to being either 51 percent white or black, plus a minim
al team color accent, depending on which team was hosting or visiting.

在過去72年的NBA歷史中，球員的球鞋一直以來都有著不同的規範與限制。在過去，球隊
中的球鞋被要求要有51%是黑色或白色，再加上一點球隊顏色的點綴，根據當天的主客場
而有不同規定。

During the 1984-85 season, Michael Jordan famously received a warning letter e
ffectively banning his black and red Air Jordan 1 sneakers. Nike turned the or
deal into a marketing campaign for his debut signature shoe, and never looked
back. The Jordan Brand now reaches $3 billion annually in revenue.

在84-85球季，MJ收到了一封有名的警告信，禁止他穿著他所代言的黑紅AJ1，Nike也抓住
了這次機會，讓AJ1聲名大噪，使得Jordan成為現今每年收入達30億美元的品牌。

By the late 2000s, shoes in full team colors were soon allowed leaguewide, mea
ning Bulls players could wear all red shoes or the Celtics could wear all gree
n, in addition to white or black.

2000年代後期，球員被允許穿著純球隊配色的球鞋，代表說，除了白色或黑色外，公牛隊
的球員可以穿著全紅的球鞋，塞爾提克的球員可以穿著全綠的球鞋。


In 2012, the league added "theme nights" to its schedule, working in tandem wi
th a variety of sneaker companies to create storytelling shoes for holidays an
d moments like Christmas, Veterans Day and Black History Month. During the NBA
Finals and on a team's championship ring night to start the season, gold acce
nted sneakers were also allowed. In all, 10 sneaker theme nights throughout th
e year were slated for recent regular-season schedules.

2012年開始，聯盟在日程安排中加入了主題之夜，與球鞋品牌合作，推出聖誕節、退伍軍
人日、黑人紀念月等主題球鞋。在總冠軍賽及球隊的冠軍戒指之夜期間，金色的球鞋也被
允許穿著。目前總共有十個相關主題日在聯盟的賽程安排中。

As players have continued to ramp up their penchant for wearing flashy sneaker
s all season, the league is looking to offer up some additional freedom. Last
season, LeBron James wore 51 different versions of his Nike LeBron 15 model.

在球員持續不斷穿著不同華麗的球鞋的趨勢下，聯盟也希望能不斷開放更多的自由，像是
姆斯在上個賽季就穿了51種不同版本的LeBron 15代。

The only ongoing restrictions will regard third party logos, which still will
have to be pre-approved by the league office before making their way to the co
urt. Custom hand-painted sneakers, often made just days before being worn, sur
ged in popularity last season. The league will continue to look closely at any
third party logos, as last season saw everything from non-approved movie cove
r artwork to podcast logos and charity organization icons sneak onto the hardw
ood.

目前則考慮將第三方的logo加入限制，由於上賽季私人改造的球鞋大受歡迎，電影、慈善
團體等標誌都出現在球鞋上，聯盟將考慮將此類球鞋必須先交由聯盟審核才能穿著上場納
入規範。

There are also still restrictions against any "sharp protruding objects or ref
lective elements," like gleaming chrome.

另外對於尖銳及會反光的物件，仍存在限制。

Shoes for the first half of the season are typically viewed and approved by la
te August. The league would prefer to confirm pairs for the latter half of the
year by early December.

聯盟通常會在八月檢查上半季以及十二月確認下半季的球鞋。

Of course, a team still can have its own color policy beyond the league's loos
ened guidelines. During the early 2010s, Pat Riley famously relayed to Nike re
ps that "all my soldiers wear the same color boots," as the brand was looking
for James to lace up more vibrant red- or yellow-based sneakers.

當然球隊也可以擁有自己的球鞋方針，像是Pat Riley在2010年就曾希望Nike讓隊上的球
員的球鞋顏色能統一，因為當時Nike正在推出有活力的紅黃配色的LeBron球鞋。

For the 2018-19 season, expect a flood of color to be making its way to the fe
et of NBA players across the league, all year long.

總之，預計下賽季會有大量不同顏色的球鞋，出現在球場上。
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心得：WOW!不過一些針對球隊配色推出的設計的球鞋都還蠻好看的


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