幫我把這篇翻譯成英文~很急 - 運動

By Kristin
at 2010-11-16T00:00

Table of Contents

本專題研究主要目的在於研究一個品牌如何建立、宣傳、行銷，以NIKE為主要的探討研究對象。運動品牌這麼的多，為什麼是NIKE？因為它不僅僅是個運動品牌，他的行銷手法更是成功。一開始，先蒐集NIKE的相關資料，他的起源、誕生、歷史……等。再者，符合現代社會的行銷方法。　　研究過程中我們發現，NIKE的行銷手法不是只有所謂的電視廣告、平面廣告……等。而是“符合現代社會的行銷方法”。　　何謂“符合現代社會的行銷方法”？宣揚一樣產品，行銷自己品牌，不再只是一昧的說他的好、他的優點，而是從“消費者”的角度。不管有再大、再好的優點，若消費者感受不到，是沒太大作用的，所以NIKE讓消費者能參與其中，試穿、試用活動、路跑比賽、籃球比賽……等。為消費者所想、為消費者所做才能創造無限的商機，畢竟消費者永遠最大。

Tags: 運動籃球

All Comments

By Elvira
at 2010-11-16T21:52

The main purpose of this project is to study how to build a brand research, publicity, marketing, to NIKE as the main object of study. Such a multi-sports brand, why is NIKE? Because it is not just a sports brand, and his marketing approach is successful. First, to gather relevant information NIKE, his origin, birth, history ... ... and so on. Furthermore, in line with modern social marketing methods.
Course of the study, we found that, NIKE's marketing approach is not only the so-called TV commercials, print ads ... ... and so on. But "in line with modern social marketing approach. "
What is "marketing approach in line with modern society? " To promote a product, and marketing their own brands, says that he is no longer reimbursing the good, his good points, but from the "consumer"perspective. Whether there is another big, even the best advantage, if consumers do not feel it is not much effect, so NIKE enable consumers to participate, try, try activities, marathon race, basketball game ... ... and so on. Consumers want, consumers do in order to create unlimited business opportunities, after all, always the largest consumer.

By Sandy
at 2010-11-16T08:17

本專題研究主要目的在於研究一個品牌如何建立、宣傳、行銷，以NIKE為主要的探討研究對象。運動品牌這麼的多，為什麼是NIKE？因為它不僅僅是個運動品牌，他的行銷手法更是成功。一開始，先蒐集NIKE的相關資料，他的起源、誕生、歷史……等。再者，符合現代社會的行銷方法。 Today's topic of discussion focuses on the studies of how a brand is established, marketed and promoted, using Nike as our main focus. With so many sporting brands on the market, why Nike? The reason being is that Nike is no longer known as a sporting brand due to its successful marketing methods. We are going to discuss Nike's origins, creations, history and etc, then further how it adapts to modern marketing methods.
　　研究過程中我們發現，NIKE的行銷手法不是只有所謂的電視廣告、平面廣告……等。而是“符合現代社會的行銷方法”。Through our reserachwe discovered Nike does not restrict its advertising methods to the standard television or magazine ads, but instead using a method that "adapts to modern society marketing." 　　何謂“符合現代社會的行銷方法”？宣揚一樣產品，行銷自己品牌，不再只是一昧的說他的好、他的優點，而是從“消費者”的角度。不管有再大、再好的優點，若消費者感受不到，是沒太大作用的，所以NIKE讓消費者能參與其中，試穿、試用活動、路跑比賽、籃球比賽……等。為消費者所想、為消費者所做才能創造無限的商機，畢竟消費者永遠最大。What does it mean for a method to "adapt to modern society marketing?" To market a product and promote one's brand, it is no longer enough to just focus solely on the qualities and how amazing the product is. The key is to see it from the consumer's prospective. If the consumer cannot feel a personal attachment to the product, no matter how perfect the product is there will be no use. Therefore Nike's strategy is to focus on letting the consumers get involved from trying it on, sampling events, sponsoring marathons or basketball games and etc. To think from the consumer's perspective is critical to create a product the consumers want. Afterall, as the saying goes, customer is always right.

By William
at 2010-11-20T02:56

The main purpose of this project is to study how to build a brand research, publicity, marketing, to NIKE as the main object of study. Such a multi-sports brand, why is NIKE? Because it is not just a sports brand, and his marketing approach is successful. First, to gather relevant information NIKE, his origin, birth, history ... ... and so on. Furthermore, in line with modern social marketing methods.
Course of the study, we found that, NIKE's marketing approach is not only the so-called TV commercials, print ads ... ... and so on. But "in line with modern social marketing approach."
What is "marketing approach in line with modern society?" To promote a product, and marketing their own brands, says that he is no longer reimbursing the good, his good points, but from the "consumer" perspective. Whether there is another big, even the best advantage, if consumers do not feel it is not much effect, so NIKE enable consumers to participate, try, try activities, marathon race, basketball game
不知道是否對錯
所以請自行判斷

幫我把這篇翻譯成英文~很急 - 運動

All Comments

Related Posts

我想瘦上半身~不要瘦胸就好了

請幫我看這是U-KISS的誰?求詳資(附圖)

誰有shinee的資料加圖片

高雄市學羽毛球

台灣自助旅行