09-10 球會商品銷售排行榜 - 足球

※ 引述《Nodick (123)》之銘言：
: 為方便球衣板板友閱讀，以下文章為節錄及筆者略改，完整文章請點底部連結
: (還找不到陸聞，期待強者幫忙翻譯)
: Top 10
: 1. Real Madrid (Adidas)
: 2. Barcelona (NIKE)
: 3. Liverpool (Adidas)
: 4. Bayern Munich (Adidas)
: 5. Olympic Marseilles (Adidas)
: 6. Manchester United (NIKE)
: 7. AC Milan (Adidas)
: 8. Internazionale Milan (NIKE)
: 9. Olympic Lyon (Adidas)
: 10. Fenerbahce (Adidas)
: Leagues (Merchaidising and licensing income in the five key European
: football leagues. in mill.EUR)
: 1. Liga BBVA (西甲) 190.1
: 2. Barclays Primier League (英超) 167.5
: 3. Bundesliga (德甲) 129.7
: 4. Serie A TIM (義甲) 76.9
: 5. Lige 1 (法甲) 66.6

Liga BBVA 西甲
Real Madrid & Barcelona's one-two at the top means that Spain's Primera
Divisi ón clocks an annual revenue of over €190m, with the two old enemies
making up over 80% of La Liga's merchandising revenue.
Whilst 2010 was a bumper year for Spanish football, with a successful World
Cup win and the likes of Mesuet Özil and David Villa signing up to play for
the big two', it's likely the international appeal of stars like Cristiano
Ronaldo and Lionel Messi are the main factor behind such a massive amount of
cash being spent on football shirts.

在西班牙的甲級聯賽當中球衣的每年平均銷售量超過了一億九千萬歐元，而由皇家馬德里
和巴塞隆納在排名第一跟第二顯示出來，這兩個死對頭超過了整個西甲銷售量的百分之80.
然而，2010年是西班牙足球發光發熱的一年，因為世界杯成功的奪冠，招來了像是
Mesuet Özil和David Villa等這些巨星分別簽約為皇馬跟巴塞效力；在此同時，因為國際
級的巨星像是CR跟Messi的影響之下也造成了這兩隊球衣大量銷售的因素。

Barclays Primier League 英超

Only two English clubs make the top ten, with Liverpool's famously fanatical
support keeping the Anfield Club inside the top three. Whilst Liverpool
haven't found success in the last 18 months, they have taken huge strides
forward in their merchandising tactics, even offering customised football
boots with the club's famous badge on.

在十大排行榜裡面英格蘭的俱樂部只佔了兩位，因為利物浦擁有有名的狂熱支持者，安菲
爾俱樂部維持在排行榜的第三位當中。雖然利物浦在過去18個月以來一直在尋找成功的方
法，但是利物浦的銷售成績已經在商場上成功的進展，他們甚至提供客製化印有著名的隊
徽的足球鞋。

Serie A TIM 義甲

The Italian league of Serie A will be rocked by this report, as with the
likes of AC Milan, Inter, Juventus and Roma they host some of the World's
most marketable clubs. Though, Italy also suffers from one of the worst
rates of counterfeit shirt purchases – which Nike are trying to remedy
in their own way.

過去像是AC米蘭、國際米蘭、尤文圖斯和羅馬這些豪門雖是市場上銷售的主流，然而義大
利甲級聯賽的銷售量卻因為這份報導將會有所影響。雖然，義大利也是目前市場上銷售率
最差的國家之一，但是NIKE將會試著以他們的方法去改變。

Brands

The humble football shirt is the top-selling piece of football merchandise
in Europe – 13.7 million replica shirts were sold across the world in the
2009/10 season.
The two sports equipment giants, adidas and Nike, enjoyed a combined market
share of approximately 83%, whilst the remaining 34 kit manufacturers
includingUmbro, Joma, Reebok and Puma across the ten leagues sold a mere
2.3 millionjerseys in total (17%).

Whilst we're talking about huge sums of money being injected into the league
through merchandise like shirts, football boots, scarves, balls and even
mugs this still only amounts to an average of 7.3% of the league’s total
revenue,with factors like TV Rights and Ticket Sales contributing to the
other 92.3%.

廠牌

簡單設計的足球衣在足球商場上是歐洲市場上最暢銷的商品之一，在2009/10這個賽季
裡頭世界各地總共賣出了1370萬件球衣。
運動場上的兩家大龍頭,adidas & Nike,佔據了整個市場銷售量大約83%的比例，其餘
34家廠商包括了Umbro,Joma,Reebok 和 Puma 在十個聯賽裡頭銷售230萬件球衣(17%)

雖然我們時常討論聯賽中有多少資金在足球商品上，像是衣服、足球鞋、圍巾、球，甚
至馬克杯等等，而這些商品的收入對於聯賽平均的年收入也只佔了7.3%,聯賽最主要的
收入則是來自於電視轉播權和門票的收入以及其他，這些佔了其他的92.3%

(翻完了。如有翻的不好的地方，請指正)
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