09-10 球會商品銷售排行榜 - 球衣

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Top 10

1. Real Madrid (Adidas)
2. Barcelona (NIKE)
3. Liverpool (Adidas)
4. Bayern Munich (Adidas)
5. Olympic Marseilles (Adidas)
6. Manchester United (NIKE)
7. AC Milan (Adidas)
8. Internazionale Milan (NIKE)
9. Olympic Lyon (Adidas)
10. Fenerbahce (Adidas)

Leagues (Merchaidising and licensing income in the five key European
football leagues. in mill.EUR)

1. Liga BBVA (西甲) 190.1
2. Barclays Primier League (英超) 167.5
3. Bundesliga (德甲) 129.7
4. Serie A TIM (義甲) 76.9
5. Lige 1 (法甲) 66.6


Liga BBVA 西甲

Real Madrid & Barcelona's one-two at the top means that Spain's Primera Divisi
ón clocks an annual revenue of over €190m, with the two old enemies making up
over 80% of La Liga's merchandising revenue.
Whilst 2010 was a bumper year for Spanish football, with a successful World Cup
win and the likes of Mesuet Özil and David Villa signing up to play for the ‘
big two', it's likely the international appeal of stars like Cristiano
Ronaldo and Lionel Messi are the main factor behind such a massive amount of
cash being spent on football shirts.


Barclays Primier League 英超

Only two English clubs make the top ten, with Liverpool's famously fanatical
support keeping the Anfield Club inside the top three. Whilst Liverpool haven't
found success in the last 18 months, they have taken huge strides forward in
their merchandising tactics, even offering customised football boots with the
club's famous badge on.


Serie A TIM 義甲

The Italian league of Serie A will be rocked by this report, as with the likes
of AC Milan, Inter, Juventus and Roma they host some of the World's most
marketable clubs. Though, Italy also suffers from one of the worst rates of
counterfeit shirt purchases – which Nike are trying to remedy in their own way.


Brands

The humble football shirt is the top-selling piece of football merchandise in
Europe – 13.7 million replica shirts were sold across the world in the 2009/10
season.
The two sports equipment giants, adidas and Nike, enjoyed a combined market
share of approximately 83%, whilst the remaining 34 kit manufacturers including
Umbro, Joma, Reebok and Puma across the ten leagues sold a mere 2.3 million
jerseys in total (17%).

Whilst we're talking about huge sums of money being injected into the league
through merchandise like shirts, football boots, scarves, balls and even mugs –
this still only amounts to an average of 7.3% of the league’s total revenue,
with factors like TV Rights and Ticket Sales contributing to the other 92.3%.

http://www.footy-boots.com/real-madrid-barcelona-merchandise-15462/

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