09-10 球會商品銷售排行榜 - 球衣

Zenobia avatar
By Zenobia
at 2011-02-24T15:55

Table of Contents

為方便球衣板板友閱讀,以下文章為節錄及筆者略改,完整文章請點底部連結
(還找不到陸聞,期待強者幫忙翻譯)

Top 10

1. Real Madrid (Adidas)
2. Barcelona (NIKE)
3. Liverpool (Adidas)
4. Bayern Munich (Adidas)
5. Olympic Marseilles (Adidas)
6. Manchester United (NIKE)
7. AC Milan (Adidas)
8. Internazionale Milan (NIKE)
9. Olympic Lyon (Adidas)
10. Fenerbahce (Adidas)

Leagues (Merchaidising and licensing income in the five key European
football leagues. in mill.EUR)

1. Liga BBVA (西甲) 190.1
2. Barclays Primier League (英超) 167.5
3. Bundesliga (德甲) 129.7
4. Serie A TIM (義甲) 76.9
5. Lige 1 (法甲) 66.6


Liga BBVA 西甲

Real Madrid & Barcelona's one-two at the top means that Spain's Primera Divisi
ón clocks an annual revenue of over €190m, with the two old enemies making up
over 80% of La Liga's merchandising revenue.
Whilst 2010 was a bumper year for Spanish football, with a successful World Cup
win and the likes of Mesuet Özil and David Villa signing up to play for the ‘
big two', it's likely the international appeal of stars like Cristiano
Ronaldo and Lionel Messi are the main factor behind such a massive amount of
cash being spent on football shirts.


Barclays Primier League 英超

Only two English clubs make the top ten, with Liverpool's famously fanatical
support keeping the Anfield Club inside the top three. Whilst Liverpool haven't
found success in the last 18 months, they have taken huge strides forward in
their merchandising tactics, even offering customised football boots with the
club's famous badge on.


Serie A TIM 義甲

The Italian league of Serie A will be rocked by this report, as with the likes
of AC Milan, Inter, Juventus and Roma they host some of the World's most
marketable clubs. Though, Italy also suffers from one of the worst rates of
counterfeit shirt purchases – which Nike are trying to remedy in their own way.


Brands

The humble football shirt is the top-selling piece of football merchandise in
Europe – 13.7 million replica shirts were sold across the world in the 2009/10
season.
The two sports equipment giants, adidas and Nike, enjoyed a combined market
share of approximately 83%, whilst the remaining 34 kit manufacturers including
Umbro, Joma, Reebok and Puma across the ten leagues sold a mere 2.3 million
jerseys in total (17%).

Whilst we're talking about huge sums of money being injected into the league
through merchandise like shirts, football boots, scarves, balls and even mugs –
this still only amounts to an average of 7.3% of the league’s total revenue,
with factors like TV Rights and Ticket Sales contributing to the other 92.3%.

http://www.footy-boots.com/real-madrid-barcelona-merchandise-15462/

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Tags: 球衣

All Comments

Dora avatar
By Dora
at 2011-03-01T10:04
有馬賽卻沒車車@@
Zenobia avatar
By Zenobia
at 2011-03-05T11:42
其實我比較意外是沒有Arsenal...............
Todd Johnson avatar
By Todd Johnson
at 2011-03-05T21:53
連Fenerbahce銷售量都贏Chelsea了...
Jacky avatar
By Jacky
at 2011-03-06T23:26
槍手的球衣每年都差不多 可是利記的球衣就設計的很漂亮
Hedy avatar
By Hedy
at 2011-03-11T17:40
光今年的利記 我就有兩件 真的很漂亮~
Hardy avatar
By Hardy
at 2011-03-15T17:56
由銷售量可以看出A社球衣普遍比N社好看...
Una avatar
By Una
at 2011-03-20T11:16
私心認為切爾東換了愛跌倒後..就沒以前的好看
Puput avatar
By Puput
at 2011-03-24T21:25
N社主要輸在變化太少 不像A社很敢玩
Leila avatar
By Leila
at 2011-03-26T09:29
西超果然有西超的玩法
Selena avatar
By Selena
at 2011-03-29T05:10
我認為是A社在設計上呈現的質感提升很有效果 像是隊徽
Edwina avatar
By Edwina
at 2011-03-29T22:43
車車黑橘客場不錯看阿~
Edwina avatar
By Edwina
at 2011-04-03T10:06
利物普今年球衣上有菱格紋 讚
Edwina avatar
By Edwina
at 2011-04-08T04:45
ARSENAL的話,國外小學生不是不用穿制服嗎 XDDD
Kumar avatar
By Kumar
at 2011-04-10T10:59
嗯,格菱紋一開始看圖覺得很奇怪,實物是越看越漂亮。
Damian avatar
By Damian
at 2011-04-14T15:57
槍手上賽季的明明不錯,為什麼接下來還要五褔國中(囧
Enid avatar
By Enid
at 2011-04-19T02:35
五福國中XDDDDDDDDD
Quanna avatar
By Quanna
at 2011-04-20T00:24
這篇文章所指不只是球衣啦 球會相關商品都包含在內
Rebecca avatar
By Rebecca
at 2011-04-24T10:22
對照#1CYQzhwn裡最後一段,可以發現利物浦真的是非常會銷售
Jessica avatar
By Jessica
at 2011-04-29T00:01
球隊相關商品的一隻球會。
Harry avatar
By Harry
at 2011-05-02T10:12
車路士球衣賣得沒其他豪門好該不會是因為胸前贊助商吧
Gary avatar
By Gary
at 2011-05-03T17:56
樓上中肯!
Faithe avatar
By Faithe
at 2011-05-06T14:53
樓樓上想太多 純粹是去年的版型太囧...........
Emily avatar
By Emily
at 2011-05-08T16:40
看到三爽真的很難讓人下手XD
Ivy avatar
By Ivy
at 2011-05-09T16:56
三爽贊助到什麼時候啊?打算等換掉就馬上敗。
Olivia avatar
By Olivia
at 2011-05-10T19:12
我也是在等三爽換掉的那天...
Caroline avatar
By Caroline
at 2011-05-14T08:56
原本三星是贊助到2010,但延長到2013了......
Lucy avatar
By Lucy
at 2011-05-16T23:27
上面中肯 因為三爽我以我都沒穿出去
Una avatar
By Una
at 2011-05-18T23:24
還好我買的兩件切爾西都沒有燙散送
Dora avatar
By Dora
at 2011-05-19T14:46
是高雄那間五福嗎???

1011紐卡素+利物浦

James avatar
By James
at 2011-02-24T13:36
由Nihplod認證 轉會預測大師來了!本季最先買的三件球衣全部轉會!! 還有AC的小羅捨不得賣,還是我的最愛阿 最近買的是西班牙新主場燙普隊長,不會轉國籍這麼誇張了吧 下件想買的是布萊克本客場燙森巴,夏轉見分曉了 1011紐卡素主場M號+小章膠字CARROLL http://ppt.cc/2ua ...

朋友去西班牙

Heather avatar
By Heather
at 2011-02-22T22:13
想問一個問題 希望不要被噓 -_-and#39; 一位朋友現在在西班牙 可是好像在馬德里 我一位台灣的朋友想托他買巴薩的球衣 雖然在那有可能被皇馬迷打的風險... 不管怎樣在那買會比在台灣買或香港便宜嗎? 因為我還沒自己買球衣的經驗 所以想請問一下有去過西班牙的版大 可以分享一下嗎? 對 ...

日本的足球商品

Sarah avatar
By Sarah
at 2011-02-22T17:11
因為我媽媽過幾天要去日本東京玩 想說日本的足球商品大多哪裡有賣? 球衣價格方面也不知會不會比較便宜? 我自己是想買巴薩或熱刺的商品啦... 希望板上有高人指點 謝謝 - ...

0405馬賽球員版守門員球衣

Irma avatar
By Irma
at 2011-02-20T03:27
今天跟大家分享一件守門員的 0405馬賽守門員+16 大光頭BARTHEZ 正面: http://schuneider.pixnet.net/album/photo/113785512#pictop 背面: http://schuneider.pixnet.net/album/photo/1137855 ...

剛剛去天母SOGO看到新版法國&巴西主場

Blanche avatar
By Blanche
at 2011-02-14T20:47
剛才去天母SOGO回來,看到Nike專櫃已經有新款的法國&巴西主場球衣了。 主場球褲也有! 法國的球衣看上去感覺頗有質感的。 小姐又說今天全面八五折,所以立馬就帶了一套法國主場回來了。 不過原價真的已經漲了,球衣變成$2280,球褲則是$14X0。 http://www.sports-ws.com/fp/it ...