NEWS
Roger Federer signs multi-year endorsement deal with Rolex
June 15, 2006 Source: Europa Star
Tennis player Roger Federer has signed a multi-year endorsement deal with
Rolex. Federer previously endorsed Rolex before signing with Maurice Lacroix
in 2004. He paid a ‘break-up fee’ to Lacroix to end his deal with the
company two years into a five-year contract.
In an interview with Europa Star’s International Editor, Keith W.
Strandberg, Philippe Merk, CEO of Maurice Lacroix Worldwide, said he was
pleased to have had a good run with Federer and he wishes him well. "The deal
with Federer was a positive association for us," Merk explains. "I don't feel
this is a negative at all. It's excellent for Maurice Lacroix. The response
to this has been 'So what?' 'What else is new?'
"We achieved much more than we thought we would, having hosted 15 major
events in our most important markets, so I think it had a pretty good
effect," Merk continues. "The remaining time we had with him would probably
not have had the same impact."
Federer is already featured on the Rolex website as one of their ambassadors.
They have a good tag line on his page: ‘Let's not talk history yet. He's
still making it’.
http://www.rolex.com/en/ambassadors/tennis/roger-federer.html
--
生活誌 http://www.wretch.cc/blog/jordychen
音樂誌 http://www.wretch.cc/blog/jordy
--
Roger Federer signs multi-year endorsement deal with Rolex
June 15, 2006 Source: Europa Star
Tennis player Roger Federer has signed a multi-year endorsement deal with
Rolex. Federer previously endorsed Rolex before signing with Maurice Lacroix
in 2004. He paid a ‘break-up fee’ to Lacroix to end his deal with the
company two years into a five-year contract.
In an interview with Europa Star’s International Editor, Keith W.
Strandberg, Philippe Merk, CEO of Maurice Lacroix Worldwide, said he was
pleased to have had a good run with Federer and he wishes him well. "The deal
with Federer was a positive association for us," Merk explains. "I don't feel
this is a negative at all. It's excellent for Maurice Lacroix. The response
to this has been 'So what?' 'What else is new?'
"We achieved much more than we thought we would, having hosted 15 major
events in our most important markets, so I think it had a pretty good
effect," Merk continues. "The remaining time we had with him would probably
not have had the same impact."
Federer is already featured on the Rolex website as one of their ambassadors.
They have a good tag line on his page: ‘Let's not talk history yet. He's
still making it’.
http://www.rolex.com/en/ambassadors/tennis/roger-federer.html
--
生活誌 http://www.wretch.cc/blog/jordychen
音樂誌 http://www.wretch.cc/blog/jordy
--
All Comments