Westbrook續簽Jordan牌10年 - NBA

來源：ESPN
網址：http://tinyurl.com/ybgpgwlm

Sources: Russell Westbrook inks 10-year extension with Jordan Brand
Westbrook跟Jordan牌續簽10年約

Russell Westbrook, the NBA's reigning Most Valuable Player, will look to
continue to establish himself as one of the league's top global superstars,
inking a 10-year extension with Nike's Jordan Brand that will be the most
lucrative total endorsement deal for a Jordan athlete to date, according to
industry sources.
根據業界消息來源，Westbrook，2016-17的季賽MVP，將將會與Nike旗下Jordan brand簽下
10年的續約，這將會是Jordan brand有史以來最大的一筆代言合約。

After first signing on with the brand to an initial five-year endorsement
deal in 2013, Westbrook has been positioned as the face of the brand and the
annual Air Jordan model each subsequent season. During that stretch, he also
elevated his game on a year-by-year basis as the franchise point guard of the
Oklahoma City Thunder.
在2013年首次與Jordan brand簽下5年期代言合約，Westbrook很盡責的成為Jordan brand
的招牌，也是每年Air Jordan鞋發佈的model。此外，他也在球場上奮力表現，成為雷霆的
當家控衛。

The new shoe deal extension, negotiated by the Wasserman agency and
Westbrook's longtime agent, Thad Foucher, is in advance of the initial deal's
expiration next fall. The increased pay rate will also retroactively apply
toward his 2016-17 MVP season, according to sources. He wore Nike sneakers
during his first four years in the NBA, before the company aligned him with
Jordan, in order to have a dual-brand presence alongside Nike signature
athlete and then-teammate Kevin Durant.
舊合約明年才到期，但是新合約就已經簽了，根據消息來源，所以增加的代言費會回溯到
2016-2017年就生效。Westbrook在打NBA前四年就已經穿Nike的鞋子，之後Nike把
Westbrook分到Nike旗下的Jordan brand，這樣球場上Westbrook就可以跟當時的也是Nike
另一品牌隊友KD一起在場上。

This past season, the 6-foot-3 star not only led a retooled OKC roster to the
postseason after Durant's departure, but did so while averaging a
triple-double -- 31.6 points, 10.7 rebounds and 10.4 assists -- a first in
the NBA since Oscar Robertson's feat in 1962.
去年，在KD離開之後，Westbrook帶領OKC打入季後賽，也拿到平均大三元--這是在1962年
Oscar Roberson之後首次有人達成。

The long-term extension will link the 28-year-old Westbrook with Jordan Brand
through as long as the 2025-26 NBA season. The deal will also include both
on- and off-court signature sneakers, new territory for Westbrook. As he has
continued to lead the Air Jordan game shoe each season, the brand launched
two off-court geared silhouettes, dubbed the Westbrook 0.1 and 0.2, but had
held off on designing a performance signature shoe for the hardwood.
新合約會讓現在28歲的Westbrook跟Jordan brand綁在一起到2025-26的球季，新合約包括
球場上跟球場下的球鞋代言。


begin developing an on-court Westbrook signature. The shoe is expected to
undoubtedly highlight his flashy and unpredictable fashion lens -- "unlike
anything that Jordan Brand has done before" -- according to an industry
source. There's also been a distinct separation in his tastes for games and
lifestyle sneakers, as he prefers deconstructed and simplified casual shoes
off the court, versus highly sculpted, molded and responsive basketball shoes.
既然一個10年的長約已經簽好，發展Westbrook的特製鞋也開始進行，而且要符合
Westbrook閃亮亮的流行品味--非常不像以往的Jordan brand--根據業界消息來源。
Westbrook對場上跟場下的鞋子有非常不同的要求：場下的鞋不喜歡太過編造，要簡單平
常，但是場上的鞋就要有造型，要有反應的鞋子。

As for the delay in creating a signature model for the league MVP during the
rise of his prime, there's a bit of a case study in place from the brand's
recent history. After adding Dwyane Wade to the Jordan roster of endorsers
before the 2009-10 season, the then-Miami Heat star led the Air Jordan 2010
and 2011 models, before debuting his own Fly Wade signature series. As Wade's
endorsement deal was set to expire in 2012, he left the brand for equity in
Chinese company Li-Ning, making his Jordan signature series short-lived, with
just two models being released in stores.
至於為什麼Westbrook的特製鞋的製造有點延遲呢？這可以從Jordan brand之前的經驗知道
為什麼。在2009-10球季，D-Wade成為Jordan brand眾多代言人之一，在熱火時他也是代表
2010跟2011 Air Jordan這系列的代言，之後D-Wade也有他自己的特製鞋Fly Wade。但是在
2012年合約結束後，D-Wade就跑去跟中國李寧牌簽約了，所以Fly Wade這系列就成了短命
鞋款，只發行了兩款就掰惹。

Rather than invest resources into designing, developing and marketing another
possibly short-lived signature line, Jordan Brand wanted to first ensure that
Westbrook would be with the company for the long haul. Just after agreeing to
the extension, Westbrook and Jordan embarked on a multicity, rapid-fire tour
of China, with Westbrook again supporting the newest Air Jordan model. He's
expected to lead the XXXII for this upcoming NBA season.
為了避免投資了設計-製造-行銷卻變成短命鞋款，Jordan brand先要確定Westbrook會跟他
們一起夠長。此外，在同意續約後，Westbrook將會與Jordan brand開始在中國多個城市巡
迴活動，宣傳新一代Air Jordan鞋款，在明年NBA球季他也會代言Air Jordan 32。

While he's looking forward to accelerated creative control on his upcoming
signature footwear and clothing in the near term, there's an additional quirk
in the deal that he's equally proud of -- Jordan Brand will contribute an
annual donation to Westbrook's "Why Not?" Foundation, which aims to launch
even more "reading rooms" and other educational and athletic initiatives for
kids in Westbrook's two home bases of Oklahoma City and Southern California.
As the two sides look to continue their partnership beyond the prime of his
career, the deal also includes a rare "ambassador clause," providing
Westbrook with appearance opportunities and additional Jordan Brand legacy
potential, even after he retires from the NBA.
Westbrook非常期待他的個人特製鞋跟衣服，另外這個與Jordan brand的合約還有另外一個
小亮點-Jordan brand每年會贊助Westbrook的"Why Not?"基金會，主要是在幫助奧克拉荷
馬跟南加州的小孩有更多的「閱讀室」，教育跟運動推展。而且，因為這個合約長到可能
超過Westbrook的籃球生涯，合約裡還附上了「大使條款」，讓Westbrook即使從NBA退休之
後，還可以繼續替Jordan brand出席活動。
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新系列會叫什麼呢？

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