Sir Clive Woodward - 橄欖球

THE WOODWARD FILES
Born: 6 Jan 1956 (Ely, Cambridgeshire)
Educated: HMS Conway/ Loughborough College
England caps: 21
Playing career: Harlequins/ Leicester/Manly
Coaching career: Manly/ Henley/London Irish/Bath
Honours: Grand Slam and World Cup 2003; knighted 2004.


Woodward, the 'crazy professor'
Thursday, 2 September, 2004, 18:37 GMT 19:37 UK
By Tom Fordyce


Clive Woodward is not your average sporting coach.


The 48-year-old has always been something of a maverick, which is why
this week's sudden split with the Rugby Football Union comes as less
of a surprise to those who know him well.

As a player, Woodward was a free-running centre, and as a coach he has
continued in the same mould.

Having made a million in business with a computer-leasing company, he
became England's first full-time coach when appointed in 1997.

The contrast between his modern-day approach and that of the RFU was
evident from his very first day, when he was forced to set up his laptop
in the RFU's reception because no-one had thought to give him an office.

Woodward has never been afraid to be different, even when it has left
him open to ridicule.

Says former England captain Martin Johnson: "Clive used to call himself
the 'Crazy Professor' and he wasn't far off."

Woodward went as far as asking BBC TV's Changing Rooms team to revamp
the home dressing rooms at Twickenham.

He set high standard of discipline for his players. They were banned
from swearing in public and had to adhere to "Lombardi time" - named
after the legendary Green Bay Packers coach Vince Lombardi - meaning
they had to be 10 minutes early for all pre-arranged meetings.

Anyone who made public what went on inside the camp was out - as hooker
Richard Cockerill found to his cost when he spilt the beans to the media
and was never selected by Woodward again.

Woodward was fiercely loyal to those players who believed in him.

On tour in South Africa, he moved them out of their hotel - booked
by the RFU - when he deemed it sub-standard, and took them instead
to a five-star establishment.

"Who is paying for this?" asked the concerned hotel manageress.

"I am," replied Woodward, handing her his credit card.


Question everything

Woodward's chances of succeeding in football should he switch codes
are open to debate.

He is not a hands-on manager of the old school, but a facilitator, a
man who looks at the overall system around a team and then works out
which people and resources are needed to improve it.

He has said that his success in winning the rugby World Cup was in part
down to his willingness to "question everything, change anything and
leave no stone unturned".

A favourite maxim of his is that, rather by improving teams by 100%,
he improves "100 things by 1%".

He was the man who fast-tracked Jonny Wilkinson into the England side
at an age when most coaches would have deemed him too inexperienced,
and also put together a huge and meticulously-selected backroom staff,
from scrummaging and kicking coaches to a visual awareness expert and
kit technician.


Woodward is also not short of confidence.

Some critics have interpreted his desire to move into football as
evidence of an ego out of control. But Woodward has the track record
to justify his confidence.

"Judge me on the World Cup," he said, years before England's triumph
in 2003, and if you do, there is not a lot to argue with.

He is happy to speak his mind, even when some of the phrases that come
out reflect his business rather than rugby background.

An example? His players do not play well, they "over-deliver".

Woodward's relationship with the RFU, which seemed so perfect just eight
months ago, turned sour over the release of England players from their
clubs to prepare for internationals, and the limit on matches to be
played each season.

As he is not a man to compromise, this week's messy divorce from the
RFU became almost inevitable.

"I always say that if you let me do it my way, it will work," he has
said. "I can't do it anyone else's way. Trust me."


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