Amber Group WhaleFin 將成為衣袖贊助商 - 切爾西足球俱樂部 Chelsea Football Club

https://www.chelseafc.com/en/news/2022/05/12/
amber-group-joins-chelsea-as-official-sleeve-partner

Amber Group joins Chelsea as official sleeve partner

12 May 2022


Chelsea Football Club today announced a new partnership with Amber Group,
a global leader in digital asset products and infrastructure.


https://i.imgur.com/21OH9b3.jpg


As part of this historic partnership, Amber Group will become the club's
official sleeve partner, with the logo of WhaleFin – the company's
flagship digital asset platform – emblazoned across the kit of both the
men's and women's teams from the start of the 2022/23 season.


As the first digital asset partner for Chelsea Football Club, Amber Group
will introduce WhaleFin to football fans around the world. Built with the
deep expertise that Amber Group has developed serving both institutional
and retail digital asset markets, WhaleFin is an all-in-one platform that
serves as a gateway to crypto finance for everyone. Amber Group's focus on
raising WhaleFin's profile through this partnership underscores the
growing prominence of digital assets, and the role it plays in helping
investors build wealth in the digital era.


As part of the partnership agreement, Chelsea and Amber Group will
collaborate on a range of partnership activities which will focus on
growing the WhaleFin brand globally. The two will also work together on a
series of sustainability initiatives that are central to Amber Group's
ongoing commitment to build a sustainable future for all. The company most
recently announced collaborations with the Whale and Dolphin Conservation
and Moss Earth, and is expected to broaden its support of sustainability
initiatives globally.


Guy Laurence, Chelsea FC Chief Executive, commented:


'This is a hugely exciting partnership for the club, which aligns us with
one of the most advanced digital asset companies in the world. As Amber
Group continue to expand coverage of their platform globally, they will
now have the ability to not only speak to the hundreds of millions of
loyal Chelsea fans around the globe but also be seen by the billions who
tune into the Premier League each season.'


Michael Wu, Amber Group Chief Executive Officer said:


'Our partnership with Chelsea FC is a watershed moment as we embark on the
next stage of our growth globally. With the beautiful game's ability to
rally a global audience regardless of culture, language and nationality,
we are excited to showcase the full potential of digital assets to an
international audience. With a storied club history backed by a
world-class team, Chelsea FC is a class act that we are proud to partner
with, as we bring digitisation and crypto finance to global users. We are
thrilled to be associated with one of the best teams in the English
Premier League, and we look forward to unlocking new sporting experiences
for football fans around the world.'


== About Amber Group ==


Amber Group is a leading digital asset platform operating globally with
offices in Asia, Europe, and the Americas. The firm provides a full range
of digital asset services. Amber Group is backed by prominent investors
including Sequoia, Temasek, Paradigm, Tiger Global, Dragonfly, Pantera,
Coinbase Ventures, and Blockchain.com.


For more information, please visit https://www.ambergroup.io .


---------------------------------------------------------------------------

https://news.sky.com/story/chelsea-to-unveil-20m-a-year-shirt-deal-with
-cryptocurrency-brand-whalefin-12610660

Chelsea to unveil ￡20m-a-year shirt deal with cryptocurrency brand WhaleFin

Mark Kleinman - Wednesday 11 May 2022 19:05, UK


Chelsea FC is close to unveiling a ￡20m-a-year sponsorship deal with a
fast-growing cryptocurrency group – despite a temporary ban on the club
striking lucrative new partnerships while it operates under government
supervision.


Sky News can reveal that the Blues have agreed a shirt-sleeve contract
with WhaleFin, a digital asset platform owned by Singapore-based Amber
Group.


Chelsea is also said to be seeking a replacement for 3 UK, the mobile
phone group, as its main shirt sponsor.


---------------------------------------------------------------------------

https://www.telegraph.co.uk/football/2022/05/11/chelsea-announce-new-20m-a
-year-cryptocurrency-sleeve-sponsor/

Chelsea to announce new ￡20m-a-year cryptocurrency sleeve sponsor

By Matt Law, Football News Correspondent - 11 May 2022 ‧ 8:23pm


Chelsea are set to announce a new ￡20million-a-year sleeve sponsor and
are also considering replacing Three as the club's main shirt sponsor.


Cryptocurrency group WhaleFin will replace Hyundai, who suspended their
sponsorship deal after Roman Abramovich was sanctioned by the UK
Government, on Chelsea's sleeves next season.


The deal, which was agreed at the start of the year ahead of sanctions
being imposed on Abramovich, is a considerable increase on the Hyundai
deal that was worth ￡50m over four years.


It is claimed that Hyundai is discussing an alternative commercial deal
with the club, while the future of Three as the club's main shirt sponsor
is also in doubt.


Three were the first of Chelsea sponsors to suspend their agreement with
the club after Abramovich was hit by sanctions, initially demanding that
their logo be taken off the players' shirts and removed from the stadium.


That proved to be impossible, but it has emerged that, with only one year
remaining on the Three deal, Chelsea had already started the process of
looking at potential alternative sponsors.


Such a move would not be uncommon, given the size of the sponsorship
Chelsea would be seeking and the fact that they must battle their Premier
League rivals for the best deals.


While the WhaleFin deal was agreed ahead of the takeover, any replacement
for Three would have to be signed off by the incoming new ownership group
fronted by Todd Boehly.


It remains to be seen whether or not Three see out the final year of their
deal next season, or whether an agreement can be found for a new sponsor
to replace them immediately.


Chelsea's new shirt sleeve sponsor, WhaleFin, is owned by Singapore-based
Amber Group, who are reported to be in talks to raise new funds at a
valuation of $10billion or more.

--


Hoddle: 'Matthew will be sitting up there looking down now and

loving Chelsea being winners. He'll just love Chelsea winning.'


--