觀眾下滑總檢討!桃猿整修球場、行銷營造歸屬感 - 棒球

By Rosalind
at 2019-01-14T15:13
at 2019-01-14T15:13
Table of Contents
中職/觀眾下滑總檢討! 桃猿整修球場、行銷營造歸屬感
記者劉峻誠/嘉義報導
Lamigo桃猿去年雖然拿下總冠軍,也締造隊史2度2連霸,不過票房方面下滑,桃猿團隊檢
討去年表現,認為還有許多不足部分,希望在桃園球場成立的第10年,能夠讓行銷更貼近
市場,在球場硬體設備方面也逐一修建完成。
去年中職平均每場人數為5457人,桃猿主場平均人數7445人,比2017年的7596還要少,觀
眾人數下滑將近2%,沒能達成季初設定的7800人目標。
領隊劉玠廷說:「承認在地方及會員耕耘做得不夠,行銷策略必須更貼近市場,現在球場
硬體整修逐一完成,希望讓球迷更有感,一起在桃園球場成立的第10年留下3連霸。」
為了讓球迷更有歸屬感,桃猿近年特別製作一套城市版球衣,整個春訓期間,甚至未來在
主題趴時都會穿上這套衣服,讓所有人知道,王者來自桃園。
來源: https://sports.ettoday.net/news/1356126
--
記者劉峻誠/嘉義報導
Lamigo桃猿去年雖然拿下總冠軍,也締造隊史2度2連霸,不過票房方面下滑,桃猿團隊檢
討去年表現,認為還有許多不足部分,希望在桃園球場成立的第10年,能夠讓行銷更貼近
市場,在球場硬體設備方面也逐一修建完成。
去年中職平均每場人數為5457人,桃猿主場平均人數7445人,比2017年的7596還要少,觀
眾人數下滑將近2%,沒能達成季初設定的7800人目標。
領隊劉玠廷說:「承認在地方及會員耕耘做得不夠,行銷策略必須更貼近市場,現在球場
硬體整修逐一完成,希望讓球迷更有感,一起在桃園球場成立的第10年留下3連霸。」
為了讓球迷更有歸屬感,桃猿近年特別製作一套城市版球衣,整個春訓期間,甚至未來在
主題趴時都會穿上這套衣服,讓所有人知道,王者來自桃園。
來源: https://sports.ettoday.net/news/1356126
--
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