莎娃牌票房慘 10月蠻牛秀…憂心 - 網球 Tennis

By Vanessa
at 2011-09-23T07:17
at 2011-09-23T07:17
Table of Contents
http://www.libertytimes.com.tw/2011/new/sep/23/today-sp1-4.htm
2011-9-23
莎娃牌票房慘 10月蠻牛秀…憂心
俄羅斯網球女將莎拉波娃跟芝芙娜瑞娃訪台表演賽,票房並不理想。(記者張嘉明攝)
〔記者梁偉銘/台北報導〕
今年初阿格西訪台表演賽,承辦的運動行銷公司已經慘賠2000多萬,如今「莎拉波
娃牌」叫好不叫座,容納上萬人的台北小巨蛋,現場觀眾還不及4成(大會宣稱4000人)
,空蕩冷清場面比上回還糟,足令此次主辦單位寬宏藝術憂心,因為10月1日西班牙「蠻
牛」納達爾和同胞名將費雷爾緊接著在國立體大體育館聯手獻技,票房恐怕也不樂觀。
辦過類似國際賽事的圈內同業推估,莎拉波娃賽事預算約2500萬、納達爾則高達
7000多萬,總計兩場將近一億,由於缺乏冠名贊助商,也沒電視轉播權利金,單靠門票
收入至少得熱賣8成才能打平。對於燒了一億辦比賽的「豪賭」,這名不便具名的過來
人認為:「真的需要勇氣。」
此次莎娃賽事票價為800至1萬2000元。納達爾更貴,標出2800至1萬3800元。只是
昨晚頂尖卡司卻乏人問津,已有配合單位私下質疑大會錯估形勢,把國際級運動賽事當
成演唱會來辦,缺乏專業規劃、包裝和宣傳,票價訂太高又挑在非假日,導致場面慘不
忍睹,寬宏坦承賠錢,其餘不予置評。
資料來源:自由電子報
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