樂天球團的危機公關能力 - 棒球

By Elma
at 2020-09-15T10:50
at 2020-09-15T10:50
Table of Contents
如題
感覺有待加強
甚至那篇公告還有點像在提汽油桶救援
記得前陣子南投警方的公告
也是說什麼網友要自重
不然叭啦叭啦不排除提告之類的
這點跟這次樂天方的聲明相似
結果被各方噓爆
最後警局刪文道歉重發更圓滑的文
才剛有這樣不圓滑的前車之鑑
樂天這一方怎麼還會這樣發文
球團應該也算公眾單位
本來就應該做到可受檢視
這也是球團方的社會責任之一
可惜
目前為止
我真的覺得樂天方的危機處理還能更圓滑
樂天母企業
應該沒料到形象會在消費者心中扣分成這樣吧
--
感覺有待加強
甚至那篇公告還有點像在提汽油桶救援
記得前陣子南投警方的公告
也是說什麼網友要自重
不然叭啦叭啦不排除提告之類的
這點跟這次樂天方的聲明相似
結果被各方噓爆
最後警局刪文道歉重發更圓滑的文
才剛有這樣不圓滑的前車之鑑
樂天這一方怎麼還會這樣發文
球團應該也算公眾單位
本來就應該做到可受檢視
這也是球團方的社會責任之一
可惜
目前為止
我真的覺得樂天方的危機處理還能更圓滑
樂天母企業
應該沒料到形象會在消費者心中扣分成這樣吧
--
Tags:
棒球
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