樂天成軍「想改的沒辦法 不想變的卻換了」 - 棒球

By Damian
at 2019-12-18T01:13
at 2019-12-18T01:13
Table of Contents
https://udn.com/news/story/7001/4233105
「樂天桃猿」(Rakuten Monkeys)正式誕生,身為中職史上第一支外資球隊,各界引頸
期盼會帶來什麼變革,但就現況看來,這個國際級的金雞母,手法略嫌保守,「想改的沒
辦法,不想變的卻換了」。
跨海進軍中職的第一年,樂天集團還在試水溫,考量對產業環境不夠熟悉,沒有大動作人
事異動,包含正、副領隊和教練團統統留用,但沒能如願留住霸業最大功臣洪一中。
要留的沒成功,想改個煥然一新的隊名,只能折衷低頭。原先為了和日職同步,已註冊台
灣樂天金鷲,但顧及桃園市政府的合作關係,改讓「桃猿」續命,雖然能接手過去Lamigo
留下來的在地認同感,也失去在台打造全新「自有品牌」的機會。
在轉賣記者會上,領隊劉玠廷公開表示,歡迎任何方式的合作,而樂天集團出線時,也一
度傳出只買五成股分,最後確認是百分百改朝換代,雖然沒揭曉轉賣金數字,但據傳是破
中職紀錄的六點二億元,砸下重資完全入主,目前看起來卻像是冠名,換來球衣胸前「
Lamigo」演變成「Rakuten」。
樂天集團大費周章跨海投資運動產業,最大目的無疑是廣告效益,是否真的有心經營球隊
,為台灣棒球帶來新刺激,還有待觀察,但也有可能,最後只是花錢買招牌。
https://uc.udn.com.tw/photo/2019/12/17/1/7208780.jpg
--
「樂天桃猿」(Rakuten Monkeys)正式誕生,身為中職史上第一支外資球隊,各界引頸
期盼會帶來什麼變革,但就現況看來,這個國際級的金雞母,手法略嫌保守,「想改的沒
辦法,不想變的卻換了」。
跨海進軍中職的第一年,樂天集團還在試水溫,考量對產業環境不夠熟悉,沒有大動作人
事異動,包含正、副領隊和教練團統統留用,但沒能如願留住霸業最大功臣洪一中。
要留的沒成功,想改個煥然一新的隊名,只能折衷低頭。原先為了和日職同步,已註冊台
灣樂天金鷲,但顧及桃園市政府的合作關係,改讓「桃猿」續命,雖然能接手過去Lamigo
留下來的在地認同感,也失去在台打造全新「自有品牌」的機會。
在轉賣記者會上,領隊劉玠廷公開表示,歡迎任何方式的合作,而樂天集團出線時,也一
度傳出只買五成股分,最後確認是百分百改朝換代,雖然沒揭曉轉賣金數字,但據傳是破
中職紀錄的六點二億元,砸下重資完全入主,目前看起來卻像是冠名,換來球衣胸前「
Lamigo」演變成「Rakuten」。
樂天集團大費周章跨海投資運動產業,最大目的無疑是廣告效益,是否真的有心經營球隊
,為台灣棒球帶來新刺激,還有待觀察,但也有可能,最後只是花錢買招牌。
https://uc.udn.com.tw/photo/2019/12/17/1/7208780.jpg

--
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