拒絕贊助ＬＰＧＡ 王雪紅備銀彈抗三星 - 高爾夫球
By Linda
at 2012-09-13T07:42
at 2012-09-13T07:42
Table of Contents
http://www.businesstoday.com.tw/v1/content.aspx?a=W20120904153
撰文/梁任瑋 出處/今周刊821期 2012/9/12
去年吸引數萬名觀眾到場觀戰的美國女子職業高爾夫球協會（ＬＰＧＡ）錦標賽，十一月
將二度在台灣舉辦。承辦的揚昇高爾夫球場董事長許典雅，今年為了讓更多企業家共襄盛
舉，到處奔走募款，沒想到受不景氣影響，處處碰壁。
過程中，他也請全台灣最有錢的女富豪宏達電董事長王雪紅贊助，卻吃了閉門羹，最後活
動費用七百餘萬美元還是由揚昇負擔。宏達電回應，高爾夫球人口較小眾，贊助ＬＰＧＡ
對公司的宣傳效益不大；另一方面也因宏達電正備妥銀彈準備與三星、蘋果長期抗戰，因
而婉拒邀約。
這也凸顯台灣高球人口這兩年雖然大幅成長，但一談到錢，生意人還是在商言商。「如果
會賺錢，大家都會搶著做。」許典雅說，辦ＬＰＧＡ比賽的目的不是賺錢，尤其ＬＰＧＡ
官方對場地要求極高，今年他為了場地安全，更換揚昇球場的水溝蓋就花了一千多萬元。
儘管辦國際比賽吃力不討好，但轉播到全世界，不只打開台灣知名度，也間接提升台灣球
場水準，帶動相關產業。在台灣企業大打品牌之際，如果能贊助一些國際賽事為台灣打共
同品牌，應該是不錯的投資。
--
撰文/梁任瑋 出處/今周刊821期 2012/9/12
去年吸引數萬名觀眾到場觀戰的美國女子職業高爾夫球協會（ＬＰＧＡ）錦標賽，十一月
將二度在台灣舉辦。承辦的揚昇高爾夫球場董事長許典雅，今年為了讓更多企業家共襄盛
舉，到處奔走募款，沒想到受不景氣影響，處處碰壁。
過程中，他也請全台灣最有錢的女富豪宏達電董事長王雪紅贊助，卻吃了閉門羹，最後活
動費用七百餘萬美元還是由揚昇負擔。宏達電回應，高爾夫球人口較小眾，贊助ＬＰＧＡ
對公司的宣傳效益不大；另一方面也因宏達電正備妥銀彈準備與三星、蘋果長期抗戰，因
而婉拒邀約。
這也凸顯台灣高球人口這兩年雖然大幅成長，但一談到錢，生意人還是在商言商。「如果
會賺錢，大家都會搶著做。」許典雅說，辦ＬＰＧＡ比賽的目的不是賺錢，尤其ＬＰＧＡ
官方對場地要求極高，今年他為了場地安全，更換揚昇球場的水溝蓋就花了一千多萬元。
儘管辦國際比賽吃力不討好，但轉播到全世界，不只打開台灣知名度，也間接提升台灣球
場水準，帶動相關產業。在台灣企業大打品牌之際，如果能贊助一些國際賽事為台灣打共
同品牌，應該是不錯的投資。
--
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