建仔賣國民便當? 統一:不錯人選 - 棒球
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By Doris
at 2010-02-11T22:19
at 2010-02-11T22:19
Table of Contents
【聯合晚報╱記者張涵婷/台北報導】 2010.02.11 03:26 pm
台灣旅美球員王建民將有望加入美國華盛頓國民隊!和王建民為「同鄉」,皆出身自台南
的統一集團,旗下統一超的熱門商品就是國民便當,未來是否有機會請熱門代言人王建民
也「參一腳」,統一企業發言人吳旭慧說,王建民在個性、形象等各方面的條件都非常的
好,是很不錯的代言人物,不過一般在篩選代言人時,最重要的就是與銷售產品的特性要
符合。
統一企業旗下產品廣泛,對於代言人的需求量很大,目前則是看上「素人」新勢力,自去
年9月起聯合旗下32個品牌產品,在校園甄選素人明星做為代言人,首位素人代言已經出
爐,代言阿Q桶麵,今年4月開始也會進行第二波的校園甄選,吳旭慧指出,這個活動提供
了年輕學子展現自我的舞台,參與踴躍。
【2010/02/11 聯合晚報】@ http://udn.com/
--
台灣旅美球員王建民將有望加入美國華盛頓國民隊!和王建民為「同鄉」,皆出身自台南
的統一集團,旗下統一超的熱門商品就是國民便當,未來是否有機會請熱門代言人王建民
也「參一腳」,統一企業發言人吳旭慧說,王建民在個性、形象等各方面的條件都非常的
好,是很不錯的代言人物,不過一般在篩選代言人時,最重要的就是與銷售產品的特性要
符合。
統一企業旗下產品廣泛,對於代言人的需求量很大,目前則是看上「素人」新勢力,自去
年9月起聯合旗下32個品牌產品,在校園甄選素人明星做為代言人,首位素人代言已經出
爐,代言阿Q桶麵,今年4月開始也會進行第二波的校園甄選,吳旭慧指出,這個活動提供
了年輕學子展現自我的舞台,參與踴躍。
【2010/02/11 聯合晚報】@ http://udn.com/
--
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