大聯盟又簽了一筆5年1.25億鎂贊助合約 - 美國職棒

Lauren avatar
By Lauren
at 2022-03-28T23:10

Table of Contents





SPORTS MLB reaches a $125 million sponsorship deal with Capital One
https://reurl.cc/jknNdn


根據CNBC的報導

大聯盟近期和第一資本(Capital One)

簽下一張五年的贊助合約

雖然金額沒有公開揭露

但知情人士表示總金額大約是1.25億鎂



這也讓第一資本取代美國銀行(Bank of America)

成為聯盟官方銀行和信用卡合作夥伴

註:美國銀行2021年付給聯盟超過1000萬鎂

除此之外，第一資本也成為世界大賽的贊助商



知情人士也告訴CNBC說

聯盟在去年的贊助收入

已從2020縮水賽季的10億鎂

成長到17億鎂



此外根據MLB首席營收官Noah Garden的說法

本季也會開始賣頭盔廣告$$$$

至於球衣廣告補丁則預計要到2023才開始



而根據Nielsen的預估

球衣廣告大概能為MLB平均每隊帶來1100萬鎂收益

對於這個預估

Noah Garden表示:可能是對的，但在某些情況下它們可能會更高


$$$$$






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All Comments

Skylar DavisLinda avatar
By Skylar DavisLinda
at 2022-03-28T16:00
我連第一資本是啥都不知道XD
Thomas avatar
By Thomas
at 2022-03-30T23:54
這些錢是平分嗎
Damian avatar
By Damian
at 2022-03-28T16:00
這種是平分吧
Quanna avatar
By Quanna
at 2022-03-30T23:54
以後mlb天天要找MOTHER FUCKER來WHAT'S IN YOUR WALLET
Yedda avatar
By Yedda
at 2022-03-28T16:00
Capital One的美感…卡會變更醜了
Ina avatar
By Ina
at 2022-03-30T23:54
老闆：經營球團虧損嚴重，球員貪得無厭
Gary avatar
By Gary
at 2022-03-28T16:00
NBA巫師隊的主場冠名就是Capital One Arena
Andy avatar
By Andy
at 2022-03-30T23:54
BOA的卡 都被強迫換新了QQ

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