Three 將成為球衣胸前贊助商 - 切爾西足球俱樂部 Chelsea Football Club

https://www.chelseafc.com/en/news/2020/01/24/
chelsea-announces-three-as-new-official-shirt-partner

Chelsea announces Three as new official shirt partner

24 Jan 2020


Three has long been the magic number for football fans everywhere, with
three points the reward for success whenever a team takes to the field in
a league or group-stage game, and for Chelsea supporters the number now
has extra significance with connectivity company Three to be our new
official shirt partner starting next season.

對世界各地的球迷來說，“3”長期以來都是一個充滿魔力的數字，當一支球隊參加
聯賽或小組賽時，取得勝利將可獲得三分作為獎勵，而對切爾西的支持者來說，這個
數字又有新的意義，從下個賽季開始，通訊公司 Three 成為我們的新官方球衣合作
夥伴。


https://i.imgur.com/ErsnmUW.jpg


The partnership brings together a Premier League football club and a
premium brand in connectivity, with both aiming to build towards
headline-grabbing success in 2020. It is, appropriately, for three years
initially with Three's logo to appear on all of Chelsea's shirts from
2020/21, including Chelsea Women and Academy sides as well as our men's
team. The partnership covers the whole Chelsea family.

這一合作夥伴關係將一家英超足球俱樂部和高級通訊品牌聯繫在一起，雙方的目標都
是在2020年收穫成功。從202021賽季開始，Three 的商標將在三年內出現在所有切爾
西的球衣上，包括切爾西女足和青訓球隊，當然還有我們的男隊。合夥關係涵蓋整個
切爾西家族。


In addition, Three, which has grown from being the UK's first 3G-only
network in 2003 to having the UK's leading 5G spectrum holdings with more
than the rest of the industry combined, launched 5G services in 2019 and
will ensure Stamford Bridge is 5G-enabled within the first year of the
partnership.

此外，Three 已從2003年英國的第一個僅提供3G服務網路，發展到現在擁有英國領先
的5G頻譜網路，佔有率超過行業其他對手總和，並於2019年推出5G服務，並將確保斯
坦福橋在合作關係開始的第一年便能夠覆蓋5G網路。


The deal is a significant one for Chelsea financially but it is also
important our official partnerships are a good fit and our new shirt one
with Three clearly is.

對切爾西來說，這筆交易在財政方面意義重大，但是我們的官方合作夥伴關係契合也
非常重要，我們新球衣上印有 Three 顯然如此。


Chelsea Football Club chief executive Guy Laurence explains: 'Mobile
technology has revolutionised the way football clubs and supporters
interact with each other which makes Chelsea FC and Three such natural
partners.

切爾西足球俱樂部首席執行官蓋˙勞倫斯解釋說：“通訊技術徹底改變了足球俱樂部
和球迷之間互動的方式，這使得切爾西足球俱樂部和 Three 成為天然的合作夥伴。”


'We have a social media following of over 100 million and the official
app, The 5th Stand, has had nearly four million downloads. We stream live
women's and Academy football with men's first team highlights available
soon after matches. It truly is an area from which regular fans are
benefitting and as communications technology develops in the coming years,
Three will be at the forefront of the advances with the exciting roll out
of 5G networks, helping to enhance and expand the experience of being a
Chelsea supporter in the modern digital age.

“我們的社群媒體擁有超過1億的粉絲，而官方應用 The 5th Stand 的下載量已接近
400萬。我們直播女足和青訓隊的比賽，並在男足一線隊比賽之後播放精華集錦。確
實，這是讓普通粉絲從中受益的領域，並且隨著通信技術在未來幾年的發展，Three
將成為5G網路的領跑者，有助於增強和擴展切爾西球迷在數位時代的體驗。”


'With Three, we have found a partner, who share our passion for innovation
and we are delighted to have them on board and on our shirts.'

“Three 成為我們的合作夥伴，與我們分享對創新的熱情，我們很高興能與他們合作
並印在我們的球衣上。”


Dave Dyson, CEO of Three UK, adds: 'Chelsea FC is a great match for Three
– we share the same values and are both playing to win. This partnership
is a great way to kick off 2020, when we are building the UK's fastest 5G
network and Chelsea are building the best team.

Three 英國首席執行長戴夫˙戴森補充說：“切爾西足球俱樂部與 Three 絕配 —
我們有相同的價值觀，而且都在努力取勝。這種夥伴關係是啟動2020年的絕佳方式，
我們正在建立英國最快的5G網路，而切爾西正在打造最佳球隊。”


'Chelsea FC is many teams in one club – and it is important to us that
this sponsorship covers not only the men's team, but also the women's and
the Academy as well. Three UK has enough 5G spectrum to put us in the top
10 holdings in the world and give our customers the very best 5G service,
and we want to be with the team that can drive that winning message over
the next few years.'

“切爾西足球俱樂部擁有多支球隊 — 對我們來說重要的是，這項贊助不僅涵蓋男子
隊，而且還有女隊和青訓隊。Three 英國擁有足夠的5G波段，足以使我們躋身全球前
10名，並為我們的客戶提供最佳的5G服務，我們希望能夠在未來幾年內，與球隊一起
傳送成功的訊息。”


https://i.imgur.com/hJC5Ect.jpg
兩位主教練公佈Three成為新的合作夥伴


The new decade is lined up to be a major one for Chelsea and Three and the
parallels are clear, with Chelsea aiming to re-establish ourselves as the
leaders with a significant contribution from home-grown talent, and Three
a premier UK company with an established name and plenty of achievements
behind them, but who are now looking at a bright new future with exciting
times ahead.

新十年對切爾西和 Three 來說是重要的十年。切爾西的目標很依靠自己培養的天才
所作出的傑出貢獻，重新樹立自己的領先地位，而 Three 則是一家英國一流的公司，
樹立了良好的聲譽，並取得眾多成就，但是他們現在正展望著在驚人激動的新時代擁
有光明的未來。


Although the current season will bring to an end five very successful
years with Yokohama as Chelsea's official shirt partner, the Japanese
company is continuing the great relationship we have as our official tyre
partner.

本賽季優科豪馬作為切爾西官方球衣合作夥伴的非常成功的五年合作將結束，但這家
日本公司將繼續保持與我們良好的關係，作為官方輪胎合作夥伴。


Returning to the importance of three points in the world of football,
here's three important points that tell you more about Three, our new
partners from next season:

話題回到足球世界中三分的重要性，以下三點讓您更了解我們下賽季的新合作夥伴
Three：


˙Having launched 17 years ago as the UK's first 3G only network, laying
its foundations as the network that was born to be different, today Three
is a connectivity company that connects people to people, people to
things and things to things and has more than 10 million customers.

˙17年前啟動英國首個僅提供3G服務的網路，奠定了其天生不同網路的基礎，如今，
Three 是一家將人與人，人與物，物與物連接在一起的通訊公司，並擁有超過1000萬
客戶。


˙An average Three customer uses 3.5 times more mobile data than the
industry average – over 10GB per month on average - and its network today
covers 99 per cent of the UK population.

˙平均每位 Three 的客戶使用的通訊數據量是行業平均水平的3.5倍 — 平均每月超
過10GB — 如今，其網路覆蓋了英國99％的人口。


˙Three was voted the Best Network for Data at the Mobile Choice Consumer
Awards, as well as Best Network for Roaming by uSwitch, and the Best High
Street Retailer at the Mobile Industry Awards.

˙Three 被通訊選擇消費者獎評選為最佳數據網路，被 uSwitch 評為最佳漫遊網路，
並被通訊行業獎評選為最佳商業街零售商。


https://www.chelseafc.com/zh/news/2020/01/24/
chelsea-announces-three-as-new-official-shirt-partner


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https://www.dailymail.co.uk/sport/football/article-7925249/

Chelsea's deal with Three is expected to be in the ￡40m region.


http://www.sportspromedia.com/news/chelsea-three-mobile-shirt-sponsorship-deal

The contract with Three is described as 'significant' financially for
Chelsea, with The Athletic reporting it is 'comparable' to the expiring
UK￡40 million (US$52.5 million) a year deal with Yokohama. That would
ensure Chelsea retain equal footing with Liverpool and Arsenal in terms of
shirt sponsorship revenue, joint third highest in the Premier League.

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