Stephen Curry是NIKE最糟的噩夢 - NBA

By Caroline
at 2016-05-19T16:58

Table of Contents

http://tinyurl.com/hdknawg 文長, 節略翻譯

這名勇士球星正在改變場上跟銷售上的籃球形式

Nike只能在場邊, 看著Curry一步步的更廣受喜愛, 並成為或許是運動業界最有價值的
瑰寶, UA替Curry出的鞋子銷售量已經壓過Nike替喇叭詹出的了, 幾年前大家還在討論
喇叭詹是否能夠挑戰Michael Jordan的傳奇, 但現在最熱門的話題則是Curry是否會成
為NBA史上最偉大的球員, 而這改變也在Nike與UA的此消彼長中正相關呈現出來.

除了Nike旗下的Jordan品牌, 2016 UA替Curry出的籃球鞋銷售量超過其他所有品牌, 預
估2016銷售量約US$160M, 而喇叭詹的約US$150M, 但喇叭詹13代的建議售價是US$200,
而Curry二代則是US$130, 無論如何, 快速崛起的Curry與配合的UA, 已經成為Nike極大
的威脅了

28歲的Curry還有很多年的黃金歲月, UA可望像以前Nike跟Jordan配合那般, 透過Curry
在籃球鞋上持續大幅獲益; Stephen Curry, 或許就是下一個Michael Jordan

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清晨霧一般的思念, 清新 double, 美麗 double, 捉摸不定 double...

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Tags: NBA

All Comments

By Olive
at 2016-05-23T19:40

Uncle Martian 正夯

By Linda
at 2016-05-27T00:27

球場屁孩都變Curry的形狀了

By Daph Bay
at 2016-05-27T06:05

其實Nike也只錯估一個Curry而已

By Faithe
at 2016-05-29T14:29

UA當初也絕對沒那麼神有這樣的預測能力

By Bennie
at 2016-06-02T09:11

錯估最關鍵的那個就很嚴重了...

By Skylar Davis
at 2016-06-05T11:23

估計有點難山寨正夯

By Tracy
at 2016-06-07T23:46

UA還是太弱小

By Dinah
at 2016-06-11T18:48

Nike當初也是選對了Jordan才會有現在的榮景

By Elma
at 2016-06-11T23:48

錯估一個就是最大尾的那個還是挺慘的

By Bennie
at 2016-06-14T21:22

只比單一球員UA看起來好像很猛
但其實球鞋銷售市場 UA根本完全看不倒勾勾的車尾燈

By Edward Lewis
at 2016-06-16T21:16

另外勾勾最大尾的還是MJ阿

By Sarah
at 2016-06-19T12:09

UA的球鞋好穿嗎?

By Heather
at 2016-06-20T21:54

講啥都沒用冠軍賽會是UA VS NIKE 嗎?

By Connor
at 2016-06-25T02:05

LBJ的球鞋銷量跟MJ牌比只是個位數百分比的存在

By Odelette
at 2016-06-27T18:12

其實也就風水輪流轉

By Oliver
at 2016-06-30T07:35

Nike當年怎麼起來看到咖哩應該會抖吧

By David
at 2016-07-03T06:39

但nike給了ua一個竄起的機會

By Gilbert
at 2016-07-03T09:07

JORDAN表示:

By Megan
at 2016-07-06T11:43

UA台灣賣得好貴...

By Odelette
at 2016-07-10T11:45

而且喇叭的球鞋太貴了，魯蛇如我始終買不起…

By Elizabeth
at 2016-07-12T00:39

當初nike也是小小弟，簽到MJ起飛

By Delia
at 2016-07-13T14:04

現在的UA就像當初的Nike

By Connor
at 2016-07-15T23:18

LBJ的球風比較難讓人喜歡他，跟柯瑞比的話

By Andrew
at 2016-07-17T16:23

真的滿好穿的包覆支撐幸好而且符合亞洲腳型

By Hedy
at 2016-07-21T07:19

是說吾皇的鞋子貴這麼多喔= =

By Erin
at 2016-07-21T13:01

看錯一個幾百億就飛了

By Franklin
at 2016-07-21T19:08

http://www.cool-style.com.tw/wd/archives/155563
2015銷售量今年CURRY應該會擠進去但還是MJ洗板吧

By Donna
at 2016-07-26T01:45

UA可以靠咖哩累積本錢

By Una
at 2016-07-29T08:39

現在球場屁孩都很弱一堆想學curry
確沒那準度

By William
at 2016-07-31T01:09

講得好像以前球場屁孩就很強XD 以前學ai是又學得來?

By Jacky
at 2016-08-01T14:28

UA的球鞋是不是都3K以上? 現在的國中生都穿這個啊?

By Enid
at 2016-08-05T09:53

連nike都沒看出來就知道當初勇士賭多大了=-=

By Lydia
at 2016-08-08T04:09

UA 拿來nike比 XX比雞腿
你以為nike只投資籃球嗎

By Steve
at 2016-08-12T13:57

也沒賭多大拉真的賭大不會是那張約..XD

By Isabella
at 2016-08-12T20:17

CURRY長成這樣勇士也沒看出來好嗎
純粹覺得可以取代艾莉絲誰知道會進化成mvp

By Kelly
at 2016-08-13T08:08

還好吧 ua還是比不贏勾勾吧

By Zanna
at 2016-08-13T14:24

買不起UA

By Kama
at 2016-08-17T06:09

UA搶到超級英雄系列也補很大啊健身房都要淪陷了

By Kumar
at 2016-08-21T20:26

我科威武

By Donna
at 2016-08-26T05:46

Adidas: ......

By Jake
at 2016-08-29T20:46

所以柯瑞拿不到FMVP阿

By Emma
at 2016-09-03T20:42

太貴買不起

By Harry
at 2016-09-07T17:04

UA先取個中文名再來談

By Adele
at 2016-09-11T03:52

20年前:現在屁孩很弱想學MJ卻沒那個腰力拉桿

By Aaliyah
at 2016-09-12T04:09

http://www.statista.com/statistics/253349/brand-
value-of-sports-businesses-worldwide/
自己看

By Olga
at 2016-09-15T16:33

UA的強項還是壓縮衣褲系列，穿過就回不去了

By Robert
at 2016-09-16T07:19

說真的不覺得 N牌累積的球鞋技術經驗和設計還是很強

By Audriana
at 2016-09-17T23:25

UA也不是只投資籃球阿

By Ethan
at 2016-09-21T12:30

UA中譯安德瑪

By Valerie
at 2016-09-23T17:28

google也不會就在噓

By Jacob
at 2016-09-25T00:37

UA要追上NIKE還遠著很，先追上愛迪達吧

By Gary
at 2016-09-28T17:31

喇叭的鞋在摩曼頓找的到幾款特價的www

By Connor
at 2016-10-03T08:08

爽啦耐吉掰

By Isla
at 2016-10-04T19:27

Curry影響力跟MJ差遠了，MJ連我爸媽沒看籃球都知道

By Kristin
at 2016-10-07T19:33

拜託UA球星有多少個Nike才看錯一個?

By Puput
at 2016-10-09T11:00

也是姆斯的噩夢

By Ophelia
at 2016-10-10T13:52

難道看公園屁孩也可以貴古XDDD

By Connor
at 2016-10-10T15:46

UA鞋穿過就不想穿其他牌子的了

By David
at 2016-10-11T07:43

只是想捧新興的UA啦，就算再看錯一兩個curry有差嗎

By Ophelia
at 2016-10-16T03:36

Nike只要還和Jordan這尊大神有合作，就夠了

By Mary
at 2016-10-18T08:42

酒蛋：他們在吵啥

By Skylar Davis
at 2016-10-21T16:53

Adidas+UA+Reebok+Converse+Puma+Skecher <<< Nike

By Damian
at 2016-10-24T11:48

UA 在台灣滿貴的

By Jacky
at 2016-10-27T08:18

這件事情不是UA或咖哩能控制的其實已咖哩個性頗難
跟名人名流往來讓鞋子不只穿來打球才是重點啊

By Necoo
at 2016-10-27T12:08

Jordan除了11代其他還好吧，抽籤結果籤比買的人多

By Anonymous
at 2016-11-01T00:47

還是喇叭迷最吃香走六步人人都會

By Oscar
at 2016-11-03T07:31

其實Ua鞋子不算難穿

By Annie
at 2016-11-05T17:21

Curry one好穿 2難穿但我還是各買了兩雙

By Sierra Rose
at 2016-11-06T12:52

拜託curry再給nike簽到其他都收一收啦XD 籃球給他了

By Noah
at 2016-11-07T10:53

NIKE籃球鞋佔90%以上份額 10%不到給別人分

By Kyle
at 2016-11-07T13:40

什麼年代的屁孩很強的？誰可以跟我說一下

By Hedda
at 2016-11-12T09:54

真的不是簽到幾個超級球星就能追到的差距

By Dorothy
at 2016-11-13T16:04

UA現在在美國潮的要死，一堆死小孩不UA不穿
我親戚的小孩就是

By Annie
at 2016-11-16T18:35

UA這兩年成長很多但對NIKE來說勇者還在打史萊姆

By Adele
at 2016-11-17T04:30

美國隊長都穿UA

By Lucy
at 2016-11-19T19:40

上面說先超過Adidas也蠻好笑的不知道Adidas現在被
電很慘嗎？

By Kyle
at 2016-11-20T10:49

Adidas 主戰場又不在籃球

By Robert
at 2016-11-20T13:22

只能說Adidas簽Harden最慘 Q口Q

By Rebecca
at 2016-11-21T07:41

最你__的偉大

By Skylar DavisLinda
at 2016-11-22T16:18

皇叔其實也賣夠久了...應該還可以接受

By Adele
at 2016-11-23T18:31

請問灰狼的Towns有跟哪間簽約嗎

By Agnes
at 2016-11-26T16:10

系鶴 IBM表示:

By Delia
at 2016-11-27T21:25

愛迪達的本行也快....這次奧運不曉得會大賺還大賠

By Iris
at 2016-11-28T08:59

LBJ的鞋有三個系列加起來應該有超過

By Belly
at 2016-12-01T19:46

業務報告拿KD的剪下貼上，名字還忘記改，這不叫錯估
而是汙辱了吧

By Zenobia
at 2016-12-05T22:41

UA前幾年還差點簽到KD，就看其他球員會不會被簽走了

By Rae
at 2016-12-08T11:13

商業噱頭罷了

By Caitlin
at 2016-12-11T01:06

一雙球鞋對國中生哪算甚麼轉蛋轉幾次就超過了

By Steve
at 2016-12-15T12:22

認真覺得長遠看來Curry無法一直維持高檔雖然很好看

By Rosalind
at 2016-12-19T05:39

以前的屁孩不就現在的推文者@@?

By Irma
at 2016-12-21T23:29

UA的市佔率跟NIKE沒得比吧

By Margaret
at 2016-12-25T11:46

愛跌倒籃球鞋我記得已經被UA幹掉了

By Poppy
at 2016-12-29T01:02

lbj:

By Audriana
at 2016-12-31T20:30

UA 4000以上的都不錯穿....3000多的很悲劇

By Elma
at 2017-01-03T17:11

不只鞋阿 UA的健身運動衣褲也潮過NIKE了

By Mary
at 2017-01-05T03:08

想當年air max 3000多就買得很心痛...如今

By Queena
at 2017-01-08T07:55

穿過UA就回不去了..總共買了15萬的路過

By Mason
at 2017-01-12T01:35

UA廣告下很大啊

By Lucy
at 2017-01-15T18:50

數據迷早就改支持咖哩捨棄姆斯了

By Tracy
at 2017-01-19T13:43

UA哪比得過後起之秀UM

By Frederic
at 2017-01-23T19:12

Ua夠聰明就巴結高層然後創造咖哩神話

By Noah
at 2017-01-25T22:14

被聯盟捧十年的貨跟靠自己練起來的差別

By Wallis
at 2017-01-29T17:18

電翻詹禿就是爽不管球場上還是球場外

By Kumar
at 2017-02-01T14:25

我都穿UM

By Jessica
at 2017-02-04T02:07

UA台灣賣超貴還沒有Outlet...穿不到

By Charlie
at 2017-02-08T08:26

回某樓: Towns這季都穿Nike 這聲勢再打個一年應該會

By Aaliyah
at 2017-02-12T00:53

有PE版可以出了個人也很期待Towns出個人鞋

By Lucy
at 2017-02-16T09:14

UA離Nike 還遠的很想太多

By Adele
at 2017-02-19T20:17

窩都穿ㄤ口馬汀

By Oliver
at 2017-02-23T23:18

是離很遠阿但是給UA這個機會崛起就是蠢了

By Necoo
at 2017-02-26T21:39

愛迪達有梅西、曼聯、皇馬繼續爽爽賺10年

By Dinah
at 2017-03-02T05:27

UA好久穿，不便宜就是了

By Edith
at 2017-03-03T19:07

根本沒人說UA超越Nike，nike粉別緊張

By James
at 2017-03-04T06:17

Nike看著梅西笑而不語

By Damian
at 2017-03-05T06:18

話說我第一次知道UA這品牌是因為阿部慎之助XD

By Ursula
at 2017-03-08T08:33

台灣哪邊買得到 Kawhi Leonard 的球衣褲跟球鞋？

By Gary
at 2017-03-11T20:01

當初curry穿nike就一直腳踝受傷啊…

By Iris
at 2017-03-13T17:02

喇叭實在沒美感

By Ivy
at 2017-03-16T06:41

UA穿在Curry腳上挺好看的

By Barb Cronin
at 2017-03-20T21:34

UA壘球鞋不錯，滿好穿的

By Elvira
at 2017-03-23T21:41

健身房算是UA的天下了嗎?

By Yedda
at 2017-03-28T05:51

喇叭詹裝甲肌肉鞋就是醜

By Xanthe
at 2017-03-31T13:11

籃球鞋還是買nike

By Ursula
at 2017-04-03T18:42

當初nike還是亞瑟士的美國代理商呢
眼光真的很重要

By Belly
at 2017-04-05T03:49

推 Curry>>>>>LBJ

By Zanna
at 2017-04-06T14:17

UA在台灣太貴了

By Daniel
at 2017-04-09T09:29

....NIKE貴 UA台灣價格不遑多讓吧

By Kama
at 2017-04-09T15:46

130鎂在台灣是怎麼賣到那鬼價格

By Elvira
at 2017-04-11T10:27

UA鞋子真的貴

By Olive
at 2017-04-15T00:54

NIKE : 不是指UA垃圾，在場所有其他品牌都是垃圾。

By Adele
at 2017-04-16T10:57

NIKE當初賭到老喬就夠賺了本來規模超小

By Skylar DavisLinda
at 2017-04-21T04:22

new balance路過，好穿又潮

By Emily
at 2017-04-22T09:19

UA超醜，Nike不舒適

By Edwina
at 2017-04-22T17:06

很想買curry1 需要包覆性強的球鞋不過好貴啊qq

By Oscar
at 2017-04-25T10:16

UA美國買根本不貴,是台灣太貴了

By Caitlin
at 2017-04-27T00:19

UA醜 Nike難穿+1

By Oscar
at 2017-04-29T21:49

UA 在美國沒便宜阿... 但是台灣更貴到是真的

By Regina
at 2017-05-01T10:27

老鷹Bazemore是UA徵招Curry的大功臣

By Elma
at 2017-05-02T11:28

意思應該是說在美國也不是便宜的品牌
在台灣買比在美國買貴這樣吧?

By Mason
at 2017-05-04T09:55

所以哪牌好穿阿?

By Kumar
at 2017-05-07T12:36

Curry太carry啦

By Skylar DavisLinda
at 2017-05-12T09:26

等到冠軍賽被姆斯打爆，銷量就逆轉了

By David
at 2017-05-16T20:36

現在很多屁孩都可以穿得起UA了爸媽太疼..

By Jacky
at 2017-05-20T09:16

curry有沒換去nike可能

By Lucy
at 2017-05-24T08:43

一堆人不知道adidas今年第一季剛創下品牌歷史新高~

By Rebecca
at 2017-05-27T14:41

喇叭連這也要搶亞軍

By Iris
at 2017-05-29T18:22

加上士兵跟大使系列會輸嗎?

By Susan
at 2017-06-02T16:11

咖哩帥多了 nike根本眼睛溝剌仔

By Elizabeth
at 2017-06-05T10:02

不是UA太貴，是現在所有品牌都賣太貴

By Heather
at 2017-06-06T09:03

200鎂鞋子有什麼高科技都能買中階智慧手機了

By Adele
at 2017-06-10T15:46

不如買雙藍白拖，省的錢拿去買VR啪啪啪貓貓

By Queena
at 2017-06-11T15:29

UA現在在台灣就是潮!!趁現在台灣還沒什麼人穿整個
潮到出水優越感UP

By Bethany
at 2017-06-12T00:10

講的好像自己就不是屁孩在科班眼中還不是一樣

By Ivy
at 2017-06-16T15:35

以前球場屁孩也很狂啊 Iverson系列裝備一應俱全

By Eden
at 2017-06-18T05:15

結果還是只能原地 crossover

By Susan
at 2017-06-23T04:55

玩票的自爽一下有啥問題難道鄉民都學可愛.TD

By Donna
at 2017-06-27T00:54

去跟科班打自詡清流的鄉民還不是被照電不誤XD

By Wallis
at 2017-06-27T20:29

講裝備更無聊裝備跟實力有啥關係一堆樸實最高

By Emma
at 2017-06-30T05:41

但是打起球來也沒比較強的只是逗人發笑XD

By Wallis
at 2017-07-03T02:37

在國小打矮框遇過高中生運球到我面前蹲下來

By Emily
at 2017-07-07T10:24

以為他鞋帶鬆了低頭想關心他一下結果給我跳起來

By Irma
at 2017-07-07T15:53

灌籃差點撞到我下巴這樣夠不夠屁

By Zora
at 2017-07-10T18:39

UA台灣定價不敢恭維，但NIKE也沒比較好

By Eartha
at 2017-07-14T12:12

UA的連帽外套跟背包貴嗎

By Frederica
at 2017-07-18T18:08

以前3200就能買到11代現在球星鞋要多少

By Carol
at 2017-07-18T19:31

UA很多人穿阿球場一堆

By Michael
at 2017-07-20T18:39

現在去蓋棺論定這種東西要幹嘛XDDD 實在搞不懂
五年後再來看看這篇說不定被打臉的很慘

By Wallis
at 2017-07-23T08:11

真的很想穿UA,但是價格太貴太硬了

By Tom
at 2017-07-25T18:52

有LBJ跟KD就夠強了~嘎理這種腿能打多久

By Dora
at 2017-07-28T00:18

UA好穿+1 我老屁孩也成Curry的形狀我說鞋型

By Erin
at 2017-07-31T08:33

我看很多中職選手配備也改UA了手套緊身衣鞋.....
.

By Mia
at 2017-08-04T19:14

UA有贊助LM阿

By Harry
at 2017-08-06T03:22

UA鞋真的很難看 LBJ13就算我不是LBJ迷也是買了雙美

By Suhail Hany
at 2017-08-09T03:17

國隊配色的，鞋子好看才是重點

By Mia
at 2017-08-09T17:55

UA滿好看的啊...

By Odelette
at 2017-08-14T08:20

代購一雙跑鞋回來，好看又好穿說

By Candice
at 2017-08-15T05:32

UA大多買英雄緊身衣而已

By Belly
at 2017-08-18T20:56

UA要幹掉Nike還很久啦只是錯失了一個Curry講的Ni
ke隨時要被UA併調一樣

By Jacob
at 2017-08-23T14:27

UA贊助LM我知^^但張志豪打撃手套改成UA 恰恰没變

By Elizabeth
at 2017-08-23T22:23

想穿稍便宜UA鞋的人真的可找看親友能否在美代購

By Oliver
at 2017-08-26T13:14

我不知道UA是什麼！只知道USA

By Ophelia
at 2017-08-29T12:28

難怪感恩節直接打五折

By James
at 2017-09-01T13:35

Uncle Martian 正夯

By Emily
at 2017-09-01T17:35

健身房都是UA天下連我都忍不住買來穿

By Sierra Rose
at 2017-09-06T08:08

UA鞋好醜

By Victoria
at 2017-09-08T23:25

Nike光MJ LBJ Kobe鞋就賣不完 Penny跟Pip也還有出咧

By Lily
at 2017-09-11T09:23

By Jessica
at 2017-09-12T13:31

錯估一個就是最大尾的那個爽

By Vanessa
at 2017-09-17T04:03

太瞧不起NIKE了吧...噗

By Regina
at 2017-09-17T16:15

"除了Nike旗下的Jordan品牌" 除了MJ之外的NBA之神?

By William
at 2017-09-20T15:12

Nike光靠MJ LBJ KOBE KD就賣爽爽了

By Christine
at 2017-09-22T00:42

UA要追上還要很久很久

By William
at 2017-09-22T02:22

不過現在UA真的挺潮的健身房一海票穿UA的

By Anthony
at 2017-09-22T03:59

UA簽人很有眼光，現在全美四大職業運動MVP都是UA的

By Zanna
at 2017-09-22T15:45

健身房nike和A更多吧放眼望去這兩個持久8成以上
至少

By Faithe
at 2017-09-25T18:44

NIKE不是簽不到Curry，是不屑簽

By Daniel
at 2017-09-30T18:26

他們覺得你什麼咖，不和我大NIKE簽約要去UA隨便你
要不然4M NIKE會出不起?

By Linda
at 2017-10-04T03:14

不得不說UA的眼力真的很好，高爾夫也是簽到一個冠軍

By Tom
at 2017-10-07T16:20

照某些人的邏輯當年adidas也只是錯估了一個MJ而已

By Regina
at 2017-10-11T23:49

UA她媽爛追上NIKE不可能

By Regina
at 2017-10-13T05:43

UA鞋很醜+1...

By Ula
at 2017-10-13T13:27

UA跟潮沾不上邊好嗎頂多就是運動品牌

By Carol
at 2017-10-17T13:18

這種現象對大部分的人還是新體驗吧所以才會一直炒
我所謂的這種現象是 nba公認的第一人不是穿nike
的鞋子這上次要回到什麼時候了阿

By Zanna
at 2017-10-20T09:34

NIKE Penny 蠻好穿的阿雖然有點貴QQ

By Charlotte
at 2017-10-24T12:45

所以大家才會覺得新奇(奇怪違和隨便選)

By Skylar DavisLinda
at 2017-10-25T07:04

皇叔：我呢！？

By Kyle
at 2017-10-28T22:46

出個Curry brand

By Regina
at 2017-10-31T02:20

台灣買UA是潘仔美國最便宜就是UA

By Hedda
at 2017-11-04T19:32

怪NIKE自己啊看不起小球員連名字都能打錯怪誰？

By Callum
at 2017-11-07T10:03

ua真的潮啊我覺得在美國也沒多便宜，折扣也少

By Damian
at 2017-11-11T09:43

Uncle Martian 正夯

By Lucy
at 2017-11-13T01:17

UA強項是機能衣不是球鞋吧

By Tracy
at 2017-11-15T23:57

押錯寶只能說活該

By Gilbert
at 2017-11-18T21:02

我就是在美感恩節買到折扣Curry2 超爽^^

By Olive
at 2017-11-20T08:00

ua鞋子的包覆性很好,缺點就不耐磨,同價位鞋贏Ｎ牌

Stephen Curry是NIKE最糟的噩夢 - NBA

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