NIKE先開第一槍 莎娃贊助可能全飛了 - 網球 Tennis

By Charlie
at 2016-03-08T16:18
at 2016-03-08T16:18
Table of Contents
NIKE先開第一槍 莎娃贊助可能全飛了
http://goo.gl/Kl0pmm
2016-03-08 15:30 聯合晚報 記者吳思儀、王樹衡、彭薇霓/綜合報導
手握五座大滿貫金盃的莎拉波娃坦承服用禁藥,
她若被禁賽恐影響運動生涯及產品代言,贊助商NIKE今天開第一槍,
表達在等待調查期間,暫停與莎娃的贊助關係。
去年莎拉波娃以2970萬美元收入,榮登富比世(Forbes)
世界最會賺錢的女運動員榜首,並且在排行榜完成11連霸。
她的主要收入均來自贊助商,近十年收入總計為3.4億美元,如今因禁藥問題被貼上標籤
,形象將大受影響。
知名運動經紀公司八方環球(Octagon)的品牌專家施法伯(David Schwab)表示,
所有和莎拉波娃合作的夥伴,都會重新考慮合作計畫。
目前莎拉波娃的贊助商以NIKE為最大戶,
2010年NIKE與她簽下8年7000萬美元的贊助合約。今天莎拉波娃傳出服用禁藥,
令NIKE感到震驚,並發出聲明,「暫停與莎拉波娃的贊助關係,並持續等待調查結果。」
NIKE發出聲明後,莎拉波娃其他的贊助廠商恐會跟進停止贊助,除了NIKE之外,
還有美國運通(American Express)、直銷品牌雅芳(Avon)
及礦泉水品牌愛維養(Evian)等。此外她自創的糖果品牌蜜糖波娃(Sugarpova),
銷售可能也會受影響。
另外,莎拉波娃為了挽救職業生涯及贊助商,召開記者會坦承錯誤,
盼能喚回眾人的心。而她的聲聲呼喊,
前網球「球后」卡普莉雅蒂(Jennifer Capriati)並不買帳,雖未指名道姓,
卻是直指莎拉波娃欺騙世人。
卡普莉雅蒂在推特發出兩文,「我非常生氣與失望,不管是丟毛巾還是病痛,
就算我輸了整個職業生涯,我也不會選擇欺騙。」接著又說,「我可沒有高價團隊,
能為我欺瞞檢查系統。」
--
http://goo.gl/Kl0pmm
2016-03-08 15:30 聯合晚報 記者吳思儀、王樹衡、彭薇霓/綜合報導
手握五座大滿貫金盃的莎拉波娃坦承服用禁藥,
她若被禁賽恐影響運動生涯及產品代言,贊助商NIKE今天開第一槍,
表達在等待調查期間,暫停與莎娃的贊助關係。
去年莎拉波娃以2970萬美元收入,榮登富比世(Forbes)
世界最會賺錢的女運動員榜首,並且在排行榜完成11連霸。
她的主要收入均來自贊助商,近十年收入總計為3.4億美元,如今因禁藥問題被貼上標籤
,形象將大受影響。
知名運動經紀公司八方環球(Octagon)的品牌專家施法伯(David Schwab)表示,
所有和莎拉波娃合作的夥伴,都會重新考慮合作計畫。
目前莎拉波娃的贊助商以NIKE為最大戶,
2010年NIKE與她簽下8年7000萬美元的贊助合約。今天莎拉波娃傳出服用禁藥,
令NIKE感到震驚,並發出聲明,「暫停與莎拉波娃的贊助關係,並持續等待調查結果。」
NIKE發出聲明後,莎拉波娃其他的贊助廠商恐會跟進停止贊助,除了NIKE之外,
還有美國運通(American Express)、直銷品牌雅芳(Avon)
及礦泉水品牌愛維養(Evian)等。此外她自創的糖果品牌蜜糖波娃(Sugarpova),
銷售可能也會受影響。
另外,莎拉波娃為了挽救職業生涯及贊助商,召開記者會坦承錯誤,
盼能喚回眾人的心。而她的聲聲呼喊,
前網球「球后」卡普莉雅蒂(Jennifer Capriati)並不買帳,雖未指名道姓,
卻是直指莎拉波娃欺騙世人。
卡普莉雅蒂在推特發出兩文,「我非常生氣與失望,不管是丟毛巾還是病痛,
就算我輸了整個職業生涯,我也不會選擇欺騙。」接著又說,「我可沒有高價團隊,
能為我欺瞞檢查系統。」
--
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