Maria Sharapova Extending Her Reach Off the Court - 網球 Tennis

各位好，我是平時喜歡潛水的版眾之一，

最近開始練習翻譯一些文章，練習到這篇剛好是跟網球有關，

所以就想說po出來分享給各位欣賞，如果有哪裡錯譯的話也還煩請各位高手指點，

有指正才有進步，謝謝。


文章來源：聯合新聞網 7/1的紐時精選集 http://tinyurl.com/3fkby4v

文章節錄自：紐約時報 5/26的文章 http://tinyurl.com/3rvrhby


When Maria Sharapova was 13, training on scholarship at the Bollettieri
Tennis Academy in Bradenton, Florida, a reporter asked her if she had the
chance to win Wimbledon or make $20 million in endorsements, which would she
choose? She said, without hesitation, “I would choose to win Wimbledon,
because then the millions will come.”

莎拉波娃13歲的時候，正拿獎學金在佛羅里達州布雷登頓的波利泰尼網球學院受訓。
當時有一名記者問她：「如果妳有機會選擇，贏得溫布頓或者是以代言賺到2000萬
美元，你會選擇哪一個？」
莎娃毫不猶豫地回答：「我會選溫布頓，因為只要贏了之後，錢財自然隨之而來」

One does not become the highest paid female athlete in the world without
recognizing that the greatest potential for earnings comes not from winning
championships, but from endorsement deals, particularly with fashion and
sportswear brands.

要成為全世界收入最高的女性運動員，莎娃知道，最大的潛在收入並不是冠軍獎金，
而是代言，尤其是代言時尚和運動服飾品牌。

Ms. Sharapova, now 24 years old and the sixth ranked women’s singles player,
made $24.5 million from June 2009 to June 2010, according to Forbes, about $4
million more than her nearest competitor, Serena Williams.

莎娃現年24歲，女單世界排名第六。(譯按:現在是第五)
根據富比士雜誌，2009年6月到2010年6月間，莎娃賺進了2450萬美元，
比居次的競爭對手小威多出400萬美元。

Last year, she renewed her contract with Nike in an expanded eight-year deal
that is estimated to be worth as much as $70 million, the most ever for a
female athlete, including royalties from clothes she designs for Nike. She
also designs shoes and handbags for Cole Haan and endorses luxury brands like
Tiffany and Tag Heuer, and the electronics company Sony Ericsson.

去年莎娃和Nike延長了八年的合約。包含她為Nike所設計的衣服版稅，合約總值預計約
7000萬美元，是女子運動員史上最大筆的合約。
除此之外，莎娃也替Cole Haan設計手提包和鞋子，以及為Tiffany、Tag Heuer等精品
品牌和電信公司Sony Ericsson代言。

Extending her reach into the unexpected, she is about to announce a new
partnership with Jeff Rubin, the man who helped create Dylan’s Candy Bar in
2001 and a chain of candy shops inside F. A. O. Schwarz toy stores (called F.
A. O. Schweetz) in the 1990s, to develop her own brand of candy and sweets.

莎娃還把她的觸角伸入出人意料之外的地方。她即將宣佈和Jeff Rubin合作，
開發她自己的糖果與甜食品牌。
Jeff Rubin曾經在2001年協助創立Dylan's Candy Bar(紐約知名糖果連鎖店)，
，並且在1990年代幫助紐約史瓦茲玩具店在店中設立連鎖糖果舖(叫做史瓦茲糖果店)。

Gumballs will be shaped like tennis balls, and gummy candies will be packaged
in containers shaped like tennis-ball cans. The name of her brand? Sugarpova.

口香糖形狀就像網球一樣，軟糖則裝在像是網球筒的容器裡。
而品牌名稱是什麼？叫做「甜蜜波娃」(Sugarpova)。

Despite recent progress in her professional comeback, which has been regarded
somewhat skeptically since a shoulder operation in 2008 took her out of the
game for most of a year, Ms. Sharapova is laying the groundwork for
what her life will be like after tennis.

莎娃在2008年動了肩膀手術，這使得她之後將近一年都無法回到球場上。
儘管莎娃復出之後，最近的表現有點令人懷疑，然而她正在為退役以後的生活奠定基礎。

It is her competitiveness off the court that has made for a more riveting
match in recent years, as Ms. Sharapova fights for turf among those athletes
who aspire to become brands.

最近幾年，莎娃在球場外的競爭性比在球場內更吸引人的目光 — 和那些同樣試圖
成為品牌代言者的運動員爭奪勢力範圍。

“I’ve been very competitive by nature from a young age, whether it was
eating a bowl of pasta faster than somebody else, or always wanting to be the
first one in line,” she said.

莎娃：「我從小就天生愛與人競爭，吃義大利麵要比別人快，或是排隊時總想
排第一個。」

In her own words, she now has “money that will feed my greatgrandchildren.”
( Ms. Sharapova said she is looking forward to starting a family with her
fiance, Sasha Vujacic of the New Jersey Nets basketball team.)

照莎娃的話來看，她現在的財產已經「足夠讓她的曾孫不愁吃穿」。
(莎娃表示，她正期待和目前效力於NBA紐澤西籃網隊的未婚夫 — 武賈西奇共組家庭。)

During her painful and frustrating rehabilitation after the shoulder surgery,
she read an article that shocked her, about the financial problems facing
former professional athletes. Determined to set Brand Maria in motion well
before she was through playing tennis, she called her agent, Max Eisenbud,
and told him to contact all her sponsors.

肩膀手術後，在痛苦且令人沮喪的復健期中，莎娃讀到一篇令她震驚的文章，
該文描寫關於退役運動員所面臨的財務問題。這讓莎娃下定決心，要在退休前推動
她的「沙拉波娃品牌」。她隨即找來他的經紀人埃森巴德，要他聯絡所有的贊助商。

“Tell them I’ll do whatever they want, whatever they need,” she said.

莎娃告訴他的經紀人：「跟他們(贊助商)說，無論他們想要什麼，需要什麼，
我都願意做」。

For her collaboration with Cole Haan, introduced in August 2009, Ms.
Sharapova insisted the company include a ballet flat. The $138 shoes are now
among the top-selling items for the entire brand. As part of her new deal
with Nike, the company last year finally began producing and selling a line
based on her on-court attire .

2009年8月，莎娃和Cole Haan開始合作，她堅持要將一款芭蕾娃娃鞋納入公司產品中。
現在，這雙售價138美元的鞋子是Cole Haan最暢銷的商品之一。
根據莎娃和Nike的新合約，Nike去年終於開始推出一系列參照莎娃場上穿著所
設計的服飾。

“Could she one day have a brand Maria Sharapova at Nike like Michael Jordan’
s?” Mr. Eisenbud said. “I don’t want to come across as an egomaniac. There
’s only one Michael Jordan. But if we did a good job with the Maria
Sharapova collection, could all the young girls, in 10 years, want to wear
Maria Sharapova? That’s what I want to find out.”

經紀人埃森巴德表示：「有一天她能像麥克‧喬丹一樣，在Nike中擁有自己的品牌嗎？」
「我不想給人狂妄自大的印象，麥克‧喬丹是獨一無二的。但我們在意的是，
如果我們能夠順利地推出莎娃品牌的系列商品，未來十年內，會不會所有女孩都想
穿她的系列服飾？」。

At the risk of a stupid question, it seems relevant to ask Ms. Sharapova,
at 24, if she had the chance to win Wimbledon again,
or have a brand on the scale of Air Jordan, which would she choose?

雖然這樣問有點驢，但還是要問問現年24歲的莎娃：「再次贏得溫布頓，
或者是擁有規模有如喬丹Air Jordan的個人品牌」，她會選哪一個？

“The answer is I would win Wimbledon over anything,” she said. “Wimbledon
is not something you can buy. A brand is something you can build.”

莎娃：「答案是，贏得溫布頓勝過所有的事」「品牌可以建立，但是溫布頓冠軍
用再多錢也買不到」。

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