LeBron James has reached a deal to become part-owner of the Liverpool FC
soccer club.
An unexpected alliance between two of the sports world's biggest brands. Also
of note, the Fenway Sports Group (majority owner of Liverpool and the Red
Sox) "is partnering with Mr. James’s sports-marketing firm, LRMR Branding &
Marketing to become the exclusive world-wide representative for Mr. James,"
according to the Wall Street Journal. As ProBasketballTalk points out, "Right
now there are a handful of very conflicted Liverpool fans in Cleveland."
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soccer club.
An unexpected alliance between two of the sports world's biggest brands. Also
of note, the Fenway Sports Group (majority owner of Liverpool and the Red
Sox) "is partnering with Mr. James’s sports-marketing firm, LRMR Branding &
Marketing to become the exclusive world-wide representative for Mr. James,"
according to the Wall Street Journal. As ProBasketballTalk points out, "Right
now there are a handful of very conflicted Liverpool fans in Cleveland."
--
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