EMMI SIGNS ROGER TO NEW MULTI-YEAR DEAL - 羅傑·費德勒 Federer

http://www.rogerfederer.com/en/
官網消息

Emmi, Switzerland's leading milk processor, and Roger Federer, the world's No. 1
tennis player and reigning Wimbledon, US Open and Australian Open Champion,
have agreed to a multi-year partnership. From July 2006, Federer will be the face
of Emmi for the international marketing of innovative concepts such as the new
performance drink LACTO TAB. The collaboration represents a continuation of the
existing successful relationship between Emmi and the twice-crowned World
Sportsman of the Year.

Emmi and Roger Federer are continuing their partnership that began in mid-2002
with Federer, who has since become Switzerland’s most successful sportsman of
all time. The 24-year-old ATP (Association of Tennis Professionals) No. 1 will
also work together with Emmi – Switzerland's leading producer of cheese and
dairy products – at the international level as well. As the face of Emmi, he
will partner the company in the international launch and marketing of innovative
concepts. So far, the partnership has focused exclusively on Emmi's activities
in the Swiss market.

"For me, the continuation of this partnership is proof of mutual trust. I look
forward to carrying on working with such a dynamic Swiss company as Emmi," said
Roger Federer on signing the new contract. "We are delighted to be able to work
with the world's most successful Swiss sportsman, and what's more at the
international level," enthused Walter Huber, CEO of the Emmi Group. The
partnership between Roger Federer and Emmi is based on four years of loyalty and
mutual goodwill, Emmi supported the current world No. 1 back before he reached
the ATP's top ten.

Roger Federer's debut appearance in connection with the new agreement will be to
support the launch of the performance drink LACTO TAB, a next-generation beverage
and packaging concept available since the beginning of July 2006. The performance
drink is based on milk serum and enriched with micronutrients such as Q10, as
well as vitamins and minerals. The coenzyme Q10 plays an important role in the
body's energy-generating process.

Against the backdrop of the step-by-step expansion of Emmi's international
activities in Europe and North America, the partnership with world-famous
personality Roger Federer is a major step towards increasing awareness of the
Emmi brand and the company's innovative products in key markets such as the UK,
Germany, France, Italy and the USA.


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所以咖啡煮好倒進獎盃了，還可以加牛奶XDD

忽然想到，不知道Rogi的茱麗葉現在怎麼樣了？：P

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